Website! Finally Getting One Set Up....what Do You Think?

Business By Rachie204 Updated 13 Nov 2011 , 2:08am by yummymummycakes

 Rachie204  Cake Central Cake Decorator Profile
Rachie204 Posted 11 Nov 2011 , 3:29pm
post #1 of 11

I am opening my home based kitchen the first of the year and i've been trying to get the details moving while the kitchen gets finished. I just started my website yesterday and still have some galleries to add. Just wanted to share and see if there were any recommendations for anything i am missing or that i should change. All suggestions welcome. Also if anyone has set up their own and used GoogleAdwords GoogleWebmaster or GoogleAnalytics please let me know what i am doing wrong...it is not cooperating

Here is the ling..... www.RachelReeseCakeBoutique.com

10 replies
 jason_kraft  Cake Central Cake Decorator Profile
jason_kraft Posted 11 Nov 2011 , 4:07pm
post #2 of 11

Some quick feedback from a professional web designer:

- The script font is nice for the title and headings but it is not very readable for body text
- The background is very busy and draws your eye away from the page content
- You may want to consider breaking up your home page content into smaller paragraphs or bullet points, try to pare down your mission statement/competitive advantage into one sentence if possible
- Include contact info directly on your home page (phone number, "serving the XYZ area")
- Consider reducing the number of pages: flavors and prices can probably be consolidated onto one page or even included directly on the home page.
- Independent guestbooks are not really used too much any more, you may want to replace it with a link to your business's Facebook or Yelp page for people to leave feedback
- For the Contact page, consider a contact form instead of just listing your email address (it will cut down on spam)

Good luck, and congrats on the new business! icon_smile.gif

 Rachie204  Cake Central Cake Decorator Profile
Rachie204 Posted 11 Nov 2011 , 4:26pm
post #3 of 11

great ideas! Thanks so much Jason, I will for sure be doing some of those.

 SnLSweetEscapes  Cake Central Cake Decorator Profile
SnLSweetEscapes Posted 11 Nov 2011 , 4:59pm
post #4 of 11

I did my website through Godaddy.com and website tonight. I have the statics on mine too and had the hardest time getting it to work. I ended up taking it off each page and now when i get my daily stats it tells me anyways which pages people were on. It is a great feature that is for sure! Good luck on the business!!

 Bridgette1129  Cake Central Cake Decorator Profile
Bridgette1129 Posted 11 Nov 2011 , 6:17pm
post #5 of 11

I understand if you don't wish to take my advice but I would suggest charging $3.25 instead of $3.24 for fondant cakes. Easier math for you and a more standard pricing.

icon_smile.gif

 Rachie204  Cake Central Cake Decorator Profile
Rachie204 Posted 11 Nov 2011 , 6:46pm
post #6 of 11

Bridgette that was a typo i did catch it but have not corrected it yet LOL Thanks though

 scp1127  Cake Central Cake Decorator Profile
scp1127 Posted 12 Nov 2011 , 3:37am
post #7 of 11

This is a suggestion for your photos. Some of them look crooked, but it is just the photo. I run mine through a program to straighten them before I publish them. This way, just because they were shot less than straight, the cake will still be straight in the end photo.

 Rachie204  Cake Central Cake Decorator Profile
Rachie204 Posted 12 Nov 2011 , 4:59am
post #8 of 11

scp what is the name of the program? I am computer illiterate LOL

 scp1127  Cake Central Cake Decorator Profile
scp1127 Posted 12 Nov 2011 , 5:11am
post #9 of 11

Me too. My web designer made it so that every time I add pictures to my computer, they automatically go to Picasa also. But you could just load them directly on Picasa. There I fix my lighting, crop, and straighten. The final fixed pictures are the ones I put on my site. It is a free site.

http://picasa.google.com/

I love this application. My pictures have been so much better.

 mcaulir  Cake Central Cake Decorator Profile
mcaulir Posted 12 Nov 2011 , 6:03am
post #10 of 11

Can I let the English teacher in me run wild? icon_wink.gif

- On the front page, you use 'we' everywhere, and 'I' once. I'd go with 'we' all the way through.
- "This means cakes ordered from Rachel Reese Cake Boutique result in will have a more polished, finished look than those of a grocery store bakery and are always fresh and moist." Cut out the underlined - the original sentence sounds clunky, and I wouldn't think you'd even want to mention grocery store cakes in the same breath as yours!

- "Since each cake is custom designed to meet your needs prices are based per serving. One serving yields a 1x2x4 inch slice of cake, if you would like larger pieces of cake you may want to order additional servings beyond the number of guest you are expecting."
A comma is needed after 'meet your needs'
I would change 'prices are based' to 'our cakes are priced'
I would put a full stop after 'slice of cake'
I would put a full stop after 'additional servings' and cut the rest of that sentence.

 yummymummycakes  Cake Central Cake Decorator Profile
yummymummycakes Posted 13 Nov 2011 , 2:08am
post #11 of 11

On the prices page you make the following statement:

Quote:
Quote:

We do not take orders under $75.00




You then go on to state that

Quote:
Quote:

Cupcakes~$24.00 per dozen




I got my partner and daughter to read that page and even they wondered if they had to order 4 dozen cupcakes to reach the $75 minimum.

On the flavors page; line up the bullet points.

What is 'custom' maybe you should consider it to 'other flavors by request'.

I would also change the background of the photos, they are distracting.

Quote by @%username% on %date%

%body%