Cupcakeries

Baking By cake n bake Updated 8 Nov 2011 , 4:07am by jason_kraft

cake n bake Posted 7 Nov 2011 , 6:18pm
post #1 of 5

I always been curious about this. do you think selling only cupcakes can make a profit or be really successful. How long do you think it will last since there is some many cupcake shops in mostly every state.

4 replies
jason_kraft Posted 7 Nov 2011 , 7:10pm
post #2 of 5

As long as you put together a business plan that shows you can price high enough to stay profitable and can differentiate yourself from the competition, you can make a profit selling cupcakes (or anything else for that matter).

Even in oversaturated markets there are still under-served niches that are willing to pay a premium for baked goods.

Osgirl Posted 8 Nov 2011 , 3:22am
post #3 of 5

It would be a great business in my area. There are two within my large metropolitan city that are "known" and that's not nearly enough. I would have to drive 30 min to one and 45 to the other. I just wish I had more experience and the "know how" to start a cupcake storefront. It's so needed in my area.

mcaulir Posted 8 Nov 2011 , 3:58am
post #4 of 5

I live in a town of 15 000 people, and a woman here opened a cupcake storefront. She also makes custom cakes.

Since opening, she has started selling coffee, she now has a lunch menu, and teaches classes, especially pushing kids' decorating classes on school holidays.

I hope she makes it, but the constant introduction of new stuff seems to me to be an indication that the cakes and cupcakes alone weren't paying the bills. I think she prices quite reasonably, but not cheaply. I don't think the flavour or the look of the cakes are anything special.

I don't think anyone could keep a shop going solely selling cupcakes here.

jason_kraft Posted 8 Nov 2011 , 4:07am
post #5 of 5
Quote:
Originally Posted by Osgirl

It would be a great business in my area. There are two within my large metropolitan city that are "known" and that's not nearly enough. I would have to drive 30 min to one and 45 to the other. I just wish I had more experience and the "know how" to start a cupcake storefront. It's so needed in my area.



The lack of a cupcake store in your area may simply be an indication that the local market can't support a cupcake store long term.

Here in the SF bay area several (apparently successful) cupcake stores have opened in more upscale areas, but there are also many regions here where you'd have to drive at least 30 minutes to find one, and the only bakeries around (aside from illegal home businesses) are either targeting local ethnic populations or are low-overhead niche bakers without a storefront.

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