Is This Going Too Far?

Business By pj22 Updated 26 Oct 2011 , 11:49am by Tails

pj22 Posted 20 Oct 2011 , 3:10am
post #1 of 32

Since I have a new business, I am exploring ideas on spreading word about my products. I was thinking of making Halloween-themed cake pops and wrapping them individually, attaching a tag with my info and handing 2 cake pops to each trick-and-treater that comes to my house.

I am thinking this is a great opportunity to give out unique treats instead of the usual candy and also spreading word about my business... or is this going too far?? Any thoughts? TIA!

31 replies
calicopurr Posted 20 Oct 2011 , 3:20am
post #2 of 32

I think the kids would eat them really fast and toss the tags. I would do that if I was a kid.

yummy_in_my_tummy Posted 20 Oct 2011 , 3:22am
post #3 of 32

I agree. I think it's a great idea to use your cake pops as a marketing venture, but the kids are going to shove them in their mouths so fast the parents won't even see them! I think you'd be better off giving the cake pops to businesses in your area with your cards icon_smile.gif

pj22 Posted 20 Oct 2011 , 3:25am
post #4 of 32

Thanks for the replies icon_smile.gif How about giving the cake pops to the little kids that come with their parents??

And what kind of businesses in my area do you suggest giving the cake pops to? Thanks for the suggestions!

KatsSuiteCakes Posted 20 Oct 2011 , 3:50am
post #5 of 32

I would give candy to the kids, and the cake pops to the parents who come with them.

lorieleann Posted 20 Oct 2011 , 4:01am
post #6 of 32

Take them to your bank, your doctor office, insurance office, etc... Considering how fragile cake pops can be, they might look like a smooshed, smashed mess by the time they bounce around in a treat bag.

Vanessa7 Posted 20 Oct 2011 , 4:15am
post #7 of 32

I would never have let my kids eat homemade treats unless I knew the people who gave them, too worried about something being wrong with them. I'd give them to the parents or follow lorieleann's advice.

DragonFly2333 Posted 20 Oct 2011 , 4:28am
post #8 of 32

Our local Subways do 'business appreciation week' and they give cookies along with their call-in order sheets to local businesses once a year. They go from strip mall to strip mall thanking people.

You could do something like that. Not sure what kind of budget you have, but since you are a new business, maybe you could do a little flier explaining who you are and what you can do along with your business cards. I would also state that you are local in your flier. That's attractive to some people, keeping their money in the community. The more people know about you and can relate to you the more interested they will be.

Good Luck!

pj22 Posted 20 Oct 2011 , 4:32am
post #9 of 32

Thanks for the great ideas! I'll probably give them to the parents... the appreciation week idea sounds good too... but I don't understand what you mean by "call-in order sheets"?

DragonFly2333 Posted 20 Oct 2011 , 4:41am
post #10 of 32

Call in order sheets have ALL the choices for your sandwich. You know how you have to pick your bread, then your meat, then your cheese, veggies, spices, dressing.

So when you have 4 people from the office all wanting a sandwich they fill the order form out and either fax it in or someone from the office brings it to the store.

You can't just order a number 1 at Subwayicon_smile.gif So to help the ordering process go smoother they have the forms.

Make sense?

DragonFly2333 Posted 20 Oct 2011 , 4:45am
post #11 of 32

nextdayfliers.com have great prices from fliers to coupons and some no traditional stuff like bookmarks you can use.

Annabakescakes Posted 20 Oct 2011 , 5:29am
post #12 of 32
Quote:
Originally Posted by Vanessa7

I would never have let my kids eat homemade treats unless I knew the people who gave them, too worried about something being wrong with them. I'd give them to the parents or follow lorieleann's advice.




Ditto this. I chuck all unwrapped, half wrapped, wrinkled, faded, smooshed and homemade right in the trash. (Then I palm and hide all the chocolate mints, Resee minitures, Special Darks, Kit-Kats, peanut M&M's, and Mary Janes thumbs_up.gifthumbs_up.gifthumbs_up.gif )

BlakesCakes Posted 20 Oct 2011 , 5:41am
post #13 of 32

When my boys went out on Hallowe'en, we always checked their candy before they could eat any.

All homemade treats, unwrapped fruit, or opened packages were thrown away.

Rae

myslady Posted 20 Oct 2011 , 6:32am
post #14 of 32

If you had a store front, I think thats a good idea. Being home based, I would put a car magnet on a vehicle parked by the house or an inconspicious sign in a window.

Cricketina Posted 20 Oct 2011 , 6:50am
post #15 of 32

I think you got a lot of great ideas...and I whole heartedly agree with the Moms who do not let their kids eat any unwrapped or homemade treats unless they know them!

An Idea...My husband and I ran our own business and one year I made up flyers with a special coupon attached ESP for the kids of my students class and I either put them in their treat bags or their cubbies and it is a treat if you include a coupon for goods or services...that can be a good way to start in your own neighborhood nothing is worse then seeing a neighbor getting a store bought cake from their car when u live right next door...also a drawing is good sometimes team up with a local business and put a drawing box out and award a cake of choice in a price range you decide! That helps you get a client base to contact and people are reading about your business...great luck to you!

costumeczar Posted 20 Oct 2011 , 10:59am
post #16 of 32
Quote:
Originally Posted by Vanessa7

I would never have let my kids eat homemade treats unless I knew the people who gave them, too worried about something being wrong with them. I'd give them to the parents or follow lorieleann's advice.




Most kids now are told not to eat anything that isn't store bought for Halloween, so I think you should either give them to the parents or don't do it at all.

Texas_Rose Posted 20 Oct 2011 , 1:11pm
post #17 of 32

I give homemade Halloween stuff to the neighbors who I know, I just do it during the day on Halloween or on the weekend before. On Halloween night all I hand out are store-bought candies.

QTCakes1 Posted 20 Oct 2011 , 1:44pm
post #18 of 32
Quote:
Originally Posted by Vanessa7

I would never have let my kids eat homemade treats unless I knew the people who gave them, too worried about something being wrong with them. I'd give them to the parents or follow lorieleann's advice.




I'm with you on that. As a parent I wouldn't even get around to looking at them, but would toss them right out.

ramona_89 Posted 20 Oct 2011 , 1:57pm
post #19 of 32

Truthfully, I think it's a bit tacky to try to use trick-or-treating to advertise your business. If I looked through my kids' trick-or-treat bags and saw business cards or tags with coupons, really anything with an advertisement or something like that, I'd be rolling my eyes as I tossed it in the trash. Just my opinion. The method you use to advertise is as equally important as the advertisement itself.

cai0311 Posted 20 Oct 2011 , 2:28pm
post #20 of 32

All homemade treats are usually thrown away. There are too many crazy people in this world to trust that a homemade treat wasn't tampered with. I would hate for you to go through all that time and effort just to have the pops thrown away.

cakesbycathy Posted 20 Oct 2011 , 4:02pm
post #21 of 32

I think this would be huge waste of time and money. All homemade treats go right into the trash with our kids. I don't even look at tags.

As far as handing them right to the parents...not sure how trick or treating works in your neighborhood, but for us once the kids turned about 4 we let them go up to the door by themselves (we have 3 kids so they all went together) while we waited in the driveway. You wouldn't even be able to hand it directly to the parent.

I'd look at other ways of getting your name out.

Pebbles1727 Posted 20 Oct 2011 , 7:40pm
post #22 of 32

I didn't read all the responses because of time constraints, but I would never let my child eat anything homemade passed out of the house I don't know. It will be tossed immediately. If you tried to offer it to me as a parent, I would respectfully decline and probably make a joke about you not having any kids since you are not aware of the biggest safety rule of Halloween trick or treating. We would also avoid your house in the future due to that. I would think it would also put you at higher risk for someone reporting you if you are operating out of unlicensed kitchen (sorry if you already adressed that : ) )
It is different, if my child tricks or treats downtown and gets something like that from a bakery. Someone's home...never. Sorry to be a downer. If you really wanted to do that consider taking pops to your church on Sunday morning, your doc's office, any offices you frequent, etc.
Good Luck, P

LNW Posted 20 Oct 2011 , 8:02pm
post #23 of 32

ITA with all the other parents who said they pitch homemade treats. My kids got some really cool homemade popcorn balls one year. They had decorated them like pumpkins. My dd REALLY wanted it but I didn't have any idea if it was safe so we threw it away. I'm sure those folks went through a lot of work to make them and I'm sure most people probably threw them out. Don't hand out cake pops, it will be a waste of your time and money.

One of our favorite treat bag finds is a coupon to Wendy's for a free frosty or McDonald's for a free happy meal. We always save those and use them. If you want to hand out a coupon for a free cupcake or cake pops the kids can pick up in the future (with an exp. date) that might snag you some new customers. But then you'll have all those single cuppie/cake pop orders floating around out there.

Sorelle Posted 20 Oct 2011 , 8:05pm
post #24 of 32

Try taking some to the schools your children attend. I brought some cupcakes to the teachers lounge and ended up getting 4 cake orders. Any business you frequent would appreciate freebies. Be wise and bring them right before lunch or just before closing when employees are getting hungryicon_smile.gif

pj22 Posted 20 Oct 2011 , 11:21pm
post #25 of 32

Thanks so much for the helpful suggestions... I knew I could get some great advice here! As ramona said, the "tacky" thing is what I had in mind when posting this... like would it look bad as going too far to get my name out.

I'll stick with samples to businesses. The coupons in school kids' bags/cubbies is also a great idea! And I will take some to the teachers' lounge in the local schools. Thanks so much! I really appreciate it! =)

Bridgette1129 Posted 21 Oct 2011 , 12:24am
post #26 of 32
Quote:
Originally Posted by KatsSuiteCakes

I would give candy to the kids, and the cake pops to the parents who come with them.




Ditto. Also makes the parents feel special icon_wink.gif

Bridgette1129 Posted 21 Oct 2011 , 12:27am
post #27 of 32
Quote:
Originally Posted by DragonFly2333

nextdayfliers.com have great prices from fliers to coupons and some no traditional stuff like bookmarks you can use.




next day FLYERS icon_wink.gif

DragonFly2333 Posted 21 Oct 2011 , 4:34am
post #28 of 32
Quote:
Originally Posted by Bridgette1129

Quote:
Originally Posted by DragonFly2333

nextdayfliers.com have great prices from fliers to coupons and some no traditional stuff like bookmarks you can use.



next day FLYERS icon_wink.gif




oops...thanks for pointing that out. I just checked to make sure the 'wrong' address wasn't a 'shady' site. Misspelled words just like that are a breading ground for those sites.

Bridgette1129 Posted 21 Oct 2011 , 4:37am
post #29 of 32
Quote:
Originally Posted by DragonFly2333

Quote:
Originally Posted by Bridgette1129

Quote:
Originally Posted by DragonFly2333

nextdayfliers.com have great prices from fliers to coupons and some no traditional stuff like bookmarks you can use.



next day FLYERS icon_wink.gif



oops...thanks for pointing that out. I just checked to make sure the 'wrong' address wasn't a 'shady' site. Misspelled words just like that are a breading ground for those sites.




Yeah I typed it in at first then realized it was wrong. icon_smile.gif

cakesdivine Posted 23 Oct 2011 , 2:09am
post #30 of 32

From experience, when giving out as a Halloween treat, like the first response poster said, the kids toss the tag/biz card.

The first year we opened our dance studio the local businesses did the trick or treat thing. We passed out close to 2000 treats with a free trial class coupon attached. Not even ONE coupon was redeemed. We spent a fortune in candy and not even one return.

Also, most parents will not allow their child to eat a home made treat. They will only trust something that they know came from a store and is machine sealed.

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