One of my wedding orders includes a 15" square dummie tier for the base, as bride wants big cake and smaller # of servings. How does everyone price these?? I quoted a price of what is less than $1 per slice, at $100.00, and she is questioning this. I explained that I needed to purchase the tier, and decorate the same as if it were cake.
What is the industry standard??
Oh no... that is WAY too little.
The bulk of the cost of any cake is not the raw ingredients... it's the decorating. You have to decorate it the same no matter what is on the inside, and dummies aren't free. I charge 80% of what it would cost in cake since I don't have the time baking and filling and all of that and it does save time, but never so little. It de-values what you do with your regular cakes.
Let her question it... then tell her if she wants a cake that looks like it could house a small child she will have to pay for every inch of it.