Okay folks, I'm getting real serious with my cake business. So much so that I have an appointment with a design company to discuss their services for creating a logo for me.
I'm looking for any guidance you are willing to offer on this subject:
Questions I should ask them.
Details I should include in our contract for their services
Red flags I should be concerned with.
Suggested pricing for exclusive logo rights (without modifications).
Examples of what you got if you did the same thing.
I'd love your feedback!
A logo can be pretty expensive, but adding on exclusive rights and etc, can really tack on some costs if it is an established graphic company.
We went with an outsourced freelancer, who agreed to do our logo with unlimited modifications, and gave us a transfer of ownership letter, as well as signing an agreement to never create another logo in this like again. The logo was done beautifully, and after 23 modifications was exactly what we wanted. We are very happy.
And, because it was done outside the USA, we had all of this done for under $100. It really pays to shop around. We found a great freelancer who had superb references and we loved working with him.
We explained what we were looking for, and how we wanted full rights, a ownership transfer letter, and we wanted to see some of his work up front.
One other thing you want to ensure you get, is a vector image. Vector images allow you to resize as big as the moon without distortion . . so you will be able to ensure you can easily use your logo on all formats and sizes (web, business cards, etc)
Also it is a good idea to get your logo done with a transparent background to make it easy to lay on top of almost any background or color in the future.
Samples of creative briefs (eps vector image, the message you want to convey, elegant, modern, etc. What you want to use it on: cards, t-shirts, etc.)