Updated Website

Business By CakeDiva101 Updated 28 Jul 2011 , 10:26pm by CakeDiva101

CakeDiva101 Posted 27 Jul 2011 , 6:42pm
post #1 of 23

Hello all! I just updated and reorganized my website today. I would love if you would take a minute to look at it and give me your opinion and suggestions. I'm not a web designer so I'm sure I could use extra pair of eyes and expertise from you guys. Thank you in advance!


22 replies
TinkerCakes Posted 27 Jul 2011 , 7:06pm
post #2 of 23

Very elegant. I love it! I guess the only thing I didn't *love* is so many tabs at the bottom. It's a great website though. Your work is awesome!

CWR41 Posted 27 Jul 2011 , 7:25pm
post #3 of 23

It would be easier to show you where the spelling errors are if the "copy" function was available to "paste" the corrected text to you.

heysugar504 Posted 27 Jul 2011 , 7:48pm
post #4 of 23

Very nice. I also don't "love" the buttons at the bottom or the sparkles that rotate around the homepage image. The site is so elegant and those take away from your design. Your cakes are beautiful!

shanter Posted 27 Jul 2011 , 8:01pm
post #5 of 23

I had a look at your site. On the whole it looks really good, but I do have a few comments.

I don't care for moving, flashy things on web pages if avoidable. On the Welcome page, I would put one star at the upper left corner and one star at the lower right corner, no more and not moving.

On the About page, I would prefer that the text be scrollable (with a mouse scroll wheel) than having to grab the black ball and move it.

Near the bottom of the About page, wont should be won't.

At the beginning of the About text, where you're talking about the Eiffel Tower and the casino, I think it might be a good idea to have the picture be of one of those cakes.

About: "Want something that not only looks amazing, but tastes heavenly?" I think this should be "Do you want something......" The other sentences are complete and this one seems a little too casual with the subject and half of the verb only implied.

On Cake Flavors: The capitalization seems inconsistent: capitalize Chocolate but not white? Capitalize one Chocolate but not another? Again, I wish it would scroll.

All are my opinions only (except "won't"). I'm going to stop here because my lunch hour is about over. You may think I'm picky and too opinionated, but I am a professional editor, so I do this for a living. icon_smile.gif (Baking cakes is a hobby.) (And if you notice any typos here, well, nobody's perfect. icon_biggrin.gif )

Also, I am using IE7. Things may work differently in another browser.

Your cakes are *fabulous*! You are very, very talented.

shanter in Seattle

P.S. Let me know by private message if you want me to continue.

cutiger Posted 27 Jul 2011 , 8:23pm
post #6 of 23

I really liked it. Is it just me or are the photos of cakes a little blurry? Just my personal preference but I like crisp photos of cakes, especially if I am shopping for a cake. Your work is beautiful and crisp photos would show detail even better.

victoria7310 Posted 27 Jul 2011 , 8:29pm
post #7 of 23

Didn't like that it used flash. Couldn't access it.

CWR41 Posted 27 Jul 2011 , 8:42pm
post #8 of 23

I caught these things so far:


Brittanys full approval.
Brittany's full approval.

Flavor Menu

Almond white
Almond White

Banana walnut
Banana Walnut

Apple spice
Apple Spice

Chocolate mocha
Chocolate Mocha

Chocolate almond
Chocolate Almond

Chocolate hazelnut
Chocolate Hazelnut

Chocolate orange ( orange cake with chocolate fudge swirl)
Chocolate Orange (orange cake with chocolate fudge swirl)

Pink champagne
Pink Champagne

Pina colada
Piña Colada

Coconut rum
Coconut Rum

Tuxedo ( white and...
Tuxedo (white and...

Neopolitan ( chocolate, strawberry and vanilla...
Neopolitan (chocolate, strawberry, and vanilla...

("Filling Flavors" are consistently upper case on first letter only... you may consider matching the cake flavors section with additional caps.)

Chocolate mint (extra space)cream
Chocolate mint cream

Cookies n cream
Cookies 'n' cream

White chocolate/amaretto cream
White chocolate/Amaretto cream

Liquor (extra space) accented fillings and cake is availiable
Liquor accented fillings and cake is available

(a fee will be added (extra space) based on tier size)
(a fee will be added based on tier size)

Vanilla amaretto butter creme
Vanilla Amaretto

Custom tinted vanilla butter creme
Custom-tinted vanilla


How much does you cakes cost?
How much do your cakes cost?

All (extra space) cakes are baked fresh (extra space) , not frozen and all fillings
All cakes are baked fresh, not frozen, and all fillings

many factors, including the amount of detail work required, the uniqueness of the design requested, etc.
many factors including the amount of detail work required and the uniqueness of the design requested, etc.

ribbons and other decorations, will add to the cost of your basic cake.
ribbons, and other decorations will add to the cost of your basic cake.

How far ahead do I need to order a (extra space) custom cake?
How far ahead do I need to order a custom cake?

certain dates may fill up (extra space) quickly
certain dates may fill up quickly

be finalized (extra space) at the time
be finalized at the time

Depending on the size, weight and height, I can
Depending on the size, weight, and height, I can

This includes Barbie Dolls used in Doll Cakes.
This includes Barbie dolls used in doll cakes.

We offer a complementary cake tasting
We offer a complimentary cake tasting

I dont do sheet cakes.
I don't do sheet cakes.

In another words,
In other words,

and 3 layer of filling
and 3 layers of filling

and are 4-5 tall.
and are 4-5" tall.

Do you offer kitchen cakes ( sheet cakes) for weddings?
Do you offer kitchen cakes (sheet cakes) for weddings?

This cakes are the 4 tall, layered and filed just like the wedding cake. Iced with the same color but not decorated.
These cakes are 4" tall, layered and filled just like the wedding cake, and iced with the same color, but not decorated.

. My studio hours are
My studio hours are

I dont have a store
I don't have a store

I dont have ready made cakes.
I don't have ready-made cakes.

Cupcake prices will depend on several factors but
Cupcake prices will depend on several factors, but

the basics are $ 3.00
the basics are $3.00

and up depending on filling, intricacy of design, etc.
and up, depending on filling and intricacy of design, etc.

Therefore, more work, materials and expertise is required, adding to the cost of your cake.
Therefore, more work, materials, and expertise is required, adding to the cost of your cake.

stenciling, hand painted art, to name a few.
stenciling, and hand-painted art, to name a few.

For a tiered cake you can have
For a tiered cake, you can have

I offer cake pops (cake (extra space) covered in a thin layer of chocolate on a stick),
I offer cake pops (cake covered in a thin layer of chocolate on a stick),

Docinhos a traditional little sweets,
Docinhos (a traditional little sweet),

I also offer Holiday cookie trays,
and I also offer Holiday cookie trays,

wedding and celebration favors and
wedding and celebration favors, and

individually packaged cupcake favors.
individually-packaged cupcake favors.

For more information on this unique items, contact me.
For more information on these unique items, contact me.

You can just call or send e-mail me.
You can just call, or send an e-mail to me.

I would love to hear from you, answer all your questions and design you a very special cake. Just go to our contact page.
I would love to hear from you, answer all your questions, and design you a very special cake--just go to our contact page.

Also for more pictures of my work,
Also, for more pictures of my work,

cambo Posted 27 Jul 2011 , 8:54pm
post #9 of 23

Besides the minor typos that have been mentioned above...I LOVE the fact that it's a "flash" site! I think flash sites are very professional looking! I also noticed that some of the pictures appeared to be blurry? Not sure if they were taken blurry or made to resemble a "soft focus" with photo editing software? I also prefer very crisp pics!

Great job!

HappyCake10609 Posted 27 Jul 2011 , 9:55pm
post #10 of 23

I think overall you site looks great! When it first opened, I thought Mmmmm... chocolate, LoL!!

I have to agree that the rotating starts are a bit distracting on your main page. I think the picture you put up is so stunning is shines on it's own ( icon_smile.gif ).

There are quite a few tabs on there, it is a bit distracting... Maybe you could have one tab for "Gallery" or "Portfolio" and then have sub-pages for the different categories on that page? Also, it it could be just my browser window, but they didn't show up at first, I had to scroll down to see them, but didn't notice right away that i had to do that....

There is some great advice here! (I just asked for a critique of my own website today and got some excellent feedback) Good Luck!

Oh, and you just might want to take note that while Flash sites have a very professional look to them and you can do some really neat things... they aren't viewable on ipads or iphones (and probably other mobile devices). I had a flash site all set up, but made the decision to re-build in html.

CakeDiva101 Posted 28 Jul 2011 , 2:03am
post #11 of 23

Wow! I really appreciate the time you guys took to look at the site and give your feed back! I new I could count on you! So, I went back and changed things according with your opinions. I hope it is better. I don't like all the tabs on the bottom but until I figure out how to bundle some of the pages up, I will have to leave as is. Tomorrow morning with more time I will go back and play with it some more.
Again, your time was really appreciated!
Thank you! icon_biggrin.gif

jason_kraft Posted 28 Jul 2011 , 2:18am
post #12 of 23

The site was very slow for me, but lately I've noticed that Flash sites in general haven't been running as quickly as regular HTML-based sites. Not sure if it's my computer or a recent Flash update.

In addition to reducing the number of tabs, you may want to consider moving the tab bar to the top of the screen. If the browser window isn't big enough to see the tab bar, all you see is the picture on your welcome page with no navigational elements. Speaking of the welcome page, I would put some additional content on there, maybe your mission statement, a brief overview of your product line, which area you serve, perhaps some additional pictures, etc. Right now it is basically a splash page.

You also may want to remove the pictures of cakes with copyrighted characters in your gallery, unless you obtained permission from the copyright owner.

carmijok Posted 28 Jul 2011 , 2:26am
post #13 of 23

Liquor accented fillings and cake is availiable by request

Should read: Liquor accented fillings and cake are available (sp)

(And I used copy/paste)

Elcee Posted 28 Jul 2011 , 3:42am
post #14 of 23

It's a great website. I love the damask background and your cakes are wonderful! Check your tagline on the welcome page, though. "Your" should be you and the current capitalization is inconsistent. Personally, it reads to me like a sentence and so the first word should be the only one capitalized. If you want it to look and read like a title, then all the words should be capitalized and there should be no exclamation point. icon_smile.gif Also, this is just MHO but it's a pet peeve of mine to have to hunt for a location. I like to see it on the home/welcome page.

shanter Posted 28 Jul 2011 , 3:53am
post #15 of 23
Originally Posted by carmijok

Liquor accented fillings and cake is availiable by request

Should read: Liquor accented fillings and cake are available (sp)

(And I used copy/paste)

Good catch. I would put a hyphen between Liquor and accented.

shanter Posted 28 Jul 2011 , 3:59am
post #16 of 23

Better home page. Maybe you could move the whole "Divine Design Cake Boutique" down so there isn't a white spot inside the first D.

shanter Posted 28 Jul 2011 , 4:03am
post #17 of 23

For the filling flavors, I don't understand why you use some English "cream"s and some French "creme"s. Are they different?

CWR41 Posted 28 Jul 2011 , 5:55am
post #18 of 23
Originally Posted by shanter

Originally Posted by carmijok

Liquor accented fillings and cake is availiable by request

Should read: Liquor accented fillings and cake are available (sp)

(And I used copy/paste)

Good catch. I would put a hyphen between Liquor and accented.

I agree with the hyphen.

I believe this sentence needs to be consistent with using either singular or plural "filling(s)" and "cake(s)"...

Liquor-accented filling and cake is available
Liquor-accented fillings and cakes are available

ayerim979 Posted 28 Jul 2011 , 6:36am
post #19 of 23

Its a beautiful page. And your work is amazing.

creativethoughts Posted 28 Jul 2011 , 9:22am
post #20 of 23


Vanilla Butter Crème

Chocolate Butter Crème

Lemon Cream

Raspberry Cream

why are there accent marks over some of the Creme(s)? Also, Cream and Creme? I find this confusing, I am wondering what you mean by just Cream? Is it whipped cream and Raspberry extract? real Raspberries? I guess that part isn't that important but is it buttercream as well?

And Butter Creme/Cream should be together = Buttercream

I'm wondering what kind of buttercream? Is it basic buttercream? or do you offer French, Swiss, and Italian as well?

One other suggestion about your pictures, I like the way you had them on your 'Us At Work' page but, maybe for that page and the other you could switch them to a film strip view. Large picture on top and a film strip running across the lower half of the page that you can scroll over and/or click on the next picture.

I do like how you kept the page it's self to screen view for the most part. Also... I LOVE your Eiffel Tower Cake! Beautiful!

scp1127 Posted 28 Jul 2011 , 11:40am
post #21 of 23

Do you mean to use liquor? Or are you referring to liqueur? I word mine liqueur and spirit infused... There is a big difference in the two.

imagenthatnj Posted 28 Jul 2011 , 9:37pm
post #22 of 23

There are enough suggestions already about the photos and text.

Just be aware that while Flash could be nice, these websites can't be accessed through iPads and iPhones, and lots of people carry those nowadays. Until Apple and Adobe agree on the subject (maybe never), your website will not be visible to millions of people.

And agree with scp1127. Liquor and liqueur...there is a difference.

CakeDiva101 Posted 28 Jul 2011 , 10:26pm
post #23 of 23

Ok, so I took everyone's great advice and changed it all accordingly. I hope I got all the typos. I still will tweak a little more but I think, with you help, it looks much better.

Thank you

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