Can anyone share a little advise on this. I use about 2 tsp of americolour in my red velvet but all I can taste is the food coloring, I just thought that is what it should taste like. I tried cupcakes while on vacation and their red velvet did not taste like food coloring. What do others use for the coloring?

Thanks,
Jennifer

One thing I've found about tinting cake batter with red gel food color is that you need a lot less than the recipe says to get it to a decent color. I used less than half of that to turn some batter red the other day, and it came out really red with no taste.

With americolor being so concentrated, you don't need a lot. The gels have more of a taste than the liquid food coloring.

I've been looking for the same answer. Does anyone know if you can use the wilton red no taste color ? Will that work ? Thnks

Wilton's no taste red tastes like any other red in high doses. I think the trick is just to use less. I wonder if that red velvet recipe is formulated for the liquid coloring you get at the supermarket. If so, then you REALLY need to use less if you're using gel or paste color. In the red cake I made last month, I only tinted half the batter, but I used WAY less than 1 tsp. of color, maybe even less than 1/2 tsp., and it came out VERY red. It wasn't a red velvet cake, just a regular yellow cake that I wanted to decorate like a steak.

One of my signature flavors is red velvet and I only use McCormick red food coloring. Its perfect for my cakes and has no taste.

Mccormick is the best thing to use for Red velvet cake.

You can use the food coloring at your local grocery store for red velvet cakes. All you need is 2oz for a 8in cake.

I always use McCormick 2 oz. bottle of liquid food coloring.