I currently going through the process to get my license . I am enclosing my garage and installing a commercial kitchen. I have chosen my business name "Sweet Spot" but I am having problems with a tagline to go with my business name. Anyone have any suggestions? Thanks in advance!

You may want to use the Mission Statement format to tag your name. In seven words or less, state the full description of your business. This is also a good addition to business cards and any correspondence. For example, "Sweet Spot, We Start From Scratch Every Morning". What do you specialize in?

I was going to put on my business card, "Specialty Cakes, Decorated Cookies & Confections" but I was also told that I needed a catchy tagline. Thanks for the reply!

You need to combine it. The public will not read it if it is too wordy. It also needs to reflect why you are different... why should the customer pick you. It's a tough task, but all big business does it. Think of it as the line you would put on your vehicle, being read as it goes down the road. I don't share the specifics of my business, but in two lines, eight total words, my company name and my entire business is clear and to the point. There is no mistaking what I do. And it is a concept I have never seen. This is not easy.

Suggestions??? Errr, I probably shouldn't touch it with a 10 1/2 ft. pole because "Sweet Spot" sounds like it could imply something nasty or erotic... "We'll Scratch Your Itch!"

that is too funny. Well the name was purposely chosen to catch your eye and make you look/read what we are about.

specialty cakes, decorated cookies, etc

What makes your business different? There are probably several other businesses in your area that make specialty cakes and decorated cookies.

"We hit it everytime!"

I believe she asked for a tag line - or slogan - which is NOT the same as a business description. Nike says "Just do it!" Does that indicate that they sell shoes? There are tons of slogans that have nothing to do with the products being sold - they are meant to help you remember the company. You don't need to pick apart anyone else's advice to add your own Debi. Just sayin'...

If it wasn't obvious, what I wrote was meant to indicate that her products hit the "sweet spot". I guess not everyone would get that though. Oh well.

My apologies if it sounded like i was "picking apart" anyone else's advice, because that never crossed my mind. I was not attempting to 'tear down' anyone else's suggestions, but merely was adding add'l information to the already good information that had been shared thus far.

Slogans and taglines became almost a hobby of mine ... studying them and comparing them to the business itself. I've seen too many that sounded nice but were NOT memorable to the business. And I've thrown out too many business cards that did not relay the vitally important message of what the business does.

Here's a couple of articles on taglines that I have in my collection that may help the OP:

http://www.copyblogger.com/tagline-mystery/

http://www.taglineguru.com/nuts_and_bolts.html

And this one's not bad, either! http://cateritsimple.blogspot.com/2010/08/whats-your-message.html

WykdGud ~ I got it and thought it was hilarious. That is exactly the type of tag lines I am looking for. Thanks!

So, you'd like an erotic sound to it?

I agree that it could go a bit on the erotic side depending on how you market yourself. That would be great if you did the erotic specialty cakes. If that's not the direction you're going, what about something like a little treasure map, a cake/cupcake/whatever "marks the spot" with a tag like, "Find all your sweet treasures here".....? Something like that could take it in a different direction.

I didn't think of it as being erotic, and I actually do have a dirty mind... I meant it more like when you eat something and say "that hits the spot". Y'all are just perverted I guess. Heh.

I can see it being a little double entendre-ish though.

'Not a cake crumb will be left'

'you pick it, we'll bake it' LOL, playing off the 'spot' in your name