adonisthegreek1 Posted 30 Jan 2011 , 3:01pm
post #1 of

Which sounds better to describe my chocolates in an ad: handmade or handcrafted? I think homemade rolls off the tongue better, but on first glance I don't want handmade confused with homemade. Does handcrafted sound more upscale in describing chocolates?

4 replies
Kiddiekakes Posted 30 Jan 2011 , 3:05pm
post #2 of

When I see the upscale chocolatiers advertising at Christmas they always use Handcrafted.It sounds more fancy.

scp1127 Posted 30 Jan 2011 , 3:32pm
post #3 of

Handmade could be confused with making chocolate. We have a chocolatier in our town that ships all over the world. Handcrafted sounds like you created the whole from various parts, such as candy, which better describes your business.

obsessed Posted 30 Jan 2011 , 3:43pm
post #4 of

Handcrafted. I envision an artisan when I hear that. Handmade makes me think of my mom baking in the kitchen...still a good thing but different.

adonisthegreek1 Posted 30 Jan 2011 , 5:15pm
post #5 of

Thank you all for your responses. I made the change to "handcrafted."

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