adonisthegreek1 Posted 30 Jan 2011 , 3:01pm

Which sounds better to describe my chocolates in an ad: handmade or handcrafted? I think homemade rolls off the tongue better, but on first glance I don't want handmade confused with homemade. Does handcrafted sound more upscale in describing chocolates?

4 replies
Kiddiekakes Posted 30 Jan 2011 , 3:05pm

When I see the upscale chocolatiers advertising at Christmas they always use Handcrafted.It sounds more fancy.

scp1127 Posted 30 Jan 2011 , 3:32pm

Handmade could be confused with making chocolate. We have a chocolatier in our town that ships all over the world. Handcrafted sounds like you created the whole from various parts, such as candy, which better describes your business.

obsessed Posted 30 Jan 2011 , 3:43pm

Handcrafted. I envision an artisan when I hear that. Handmade makes me think of my mom baking in the kitchen...still a good thing but different.

adonisthegreek1 Posted 30 Jan 2011 , 5:15pm

Thank you all for your responses. I made the change to "handcrafted."

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