ConfectionsCC Posted 24 Jan 2011 , 3:52pm
post #1 of

Ok, searched everywhere, can't find a forum on it! (feel free to link me if you know of a good one) BUT I just sold my first batch of cupcakes. I charged $2 per cupcake, but I am afraid I may have charged too much? I charge $2 per serving for a BC cake, same amount of ingredients went into making the 24 cupcakes as it would an 8in BC cake, so I figured it was okay...she seemed fine, didn't challenge my price, just said "Okay sounds great!" So naturally, I am thinking, didn't take me long, maybe 10 mins-maybe 5 to do some swirls on those cupcakes, add a few sprinkles...maybe $2 was too much...but she seemed so okay with the price, maybe other bakeries charge more? ugh, I did so much research before starting my business on pricing cakes and 3d cakes, I forgot about cupcakes lol!

53 replies
Kiddiekakes Posted 24 Jan 2011 , 4:21pm
post #2 of

I charge $3.00 each for my basic Buttercream swirled cupcakes...Any fondant flowers or extras and the price goes up.Just because it only take a few seconds per cupcake doesn't mean you should feel guilty and charge less.Some cakes end up taking more time than you thought so it all evens out.The large cupcake cakeries start at about $3.95 and go up from there..now that's not to say you can charge that and you will get it as every market can only sustain a certain market value and what may be the norm for say..New York City won't be the same as Butte Montana.$2.00 is still not bad but I would raise it a bit if you can...

leah_s Posted 24 Jan 2011 , 4:41pm
post #3 of

There's a cupcake Forum on here.

$2 really is low. Were they filled?

ConfectionsCC Posted 24 Jan 2011 , 5:59pm
post #4 of
Quote:
Originally Posted by leah_s

There's a cupcake Forum on here.

$2 really is low. Were they filled?





Nope, just plain vanilla cupcake with vanilla BC! Sprinkles on top..but thats it! There is only one bussiness, they have like 3 locations now, that does ONLY high end cupcakes, I think they start out in the upper $3 range, and go up to like $10 per cupcake! I do not think mine compare to theirs by far, so I know I want to stay under their prices! But other bakeries in the area, and then there is WALMART. ugh, some people think cupcakes should be as cheap as theirs icon_razz.gif

No-goodLazyBum Posted 24 Jan 2011 , 7:10pm
post #5 of
Quote:
Originally Posted by ConfectionsCC

Quote:
Originally Posted by leah_s

There's a cupcake Forum on here.

$2 really is low. Were they filled?




Nope, just plain vanilla cupcake with vanilla BC! Sprinkles on top..but thats it! There is only one bussiness, they have like 3 locations now, that does ONLY high end cupcakes, I think they start out in the upper $3 range, and go up to like $10 per cupcake! I do not think mine compare to theirs by far, so I know I want to stay under their prices! But other bakeries in the area, and then there is WALMART. ugh, some people think cupcakes should be as cheap as theirs icon_razz.gif




I'm currently going through the same thing as well. So far I've learned (the hard way) that how much you charge depends on not only on your costs but also what everyone else in the area is getting for theirs as well. More importantly it depends on your business identity, what type of customer are you trying to attract, and whether or not your product is comparable to the other guys. I don't think $2 for a basic cupcake is bad at all but for the personal attention you give your work (after looking at your pics) it probably should be the bare minimum. I turned down my first customer just a week or so ago. It hurt like a SOB but I'm giving the price suggestions made by others on this site an honest run. We'll see what happens. icon_smile.gif

ConfectionsCC Posted 24 Jan 2011 , 7:20pm
post #6 of

No-goodLazyBum, I too have had to learn to say NO to people! And I think I have scared a few away, but only those who are looking for walmart cakes and don't care for quality! For the most part, I think I am still under charging for my cakes! Most people it seems are willing to pay more for a better quality cake thank goodness lol! Cupcakes I am still new to, so as I learn new decorating techniques I may be able to charge more..hmm

jason_kraft Posted 24 Jan 2011 , 7:29pm
post #7 of

Your price should be based on your cost plus a 20-30% profit margin. Your cost includes ingredients (and packaging), labor (a realistic hourly wage * the number of hours necessary to complete the order), and overhead on a per-order basis (including insurance, license fees, etc.).

I'm pretty sure it took you longer than 10 minutes for all the labor involved in making 48 cupcakes.

mombabytiger Posted 25 Jan 2011 , 12:33am
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I charge $18.00/doz. and $5.00 delivery. Minimum order is one dozen.

leily Posted 25 Jan 2011 , 2:34am
post #9 of
Quote:
Originally Posted by jasonkraft

Your price should be based on your cost plus a 20-30% profit margin. Your cost includes ingredients (and packaging), labor (a realistic hourly wage * the number of hours necessary to complete the order), and overhead on a per-order basis (including insurance, license fees, etc.).

I'm pretty sure it took you longer than 10 minutes for all the labor involved in making 48 cupcakes.




and along the cost jason mentions, check out this thread about pricing. TexasSugar goes into a lot of good detail (covers what was talked about above too) on how to figure your prices. Whether it's a cake, cupcakes, cookies, brownies, etc... all of your prices are figured out the same, you have the cost of your item, overheads, labor, etc...
http://cakecentral.com/cake-decorating-ftopict-694973-.html

shanscakesandstuff Posted 10 Apr 2013 , 1:08am

I so appreciate you all posting these tips and tidbits! My husband and I had the conversation today about my cupcake prices. I am raising my price to $3.00 for the fancier ones. For those, I order decorations and add-ons from Country Kitchen SweetArt. This way, within three or four orders, I make a profit of about $40 or $50.00. Thanks ladies! Now, I do not feel guilty at all! :)
 

andreaho Posted 10 Apr 2013 , 7:47am

ABut if I buy a plain vanilla cupcake, how much would it be...?

shanscakesandstuff Posted 11 Apr 2013 , 2:42am

Mine are never sold in singles, so I am not sure. Although, i am not sure I would feel comfortable selling one plain cupcake for more than $1.50-$2.00.
 

nafretta Posted 15 Apr 2013 , 2:51pm

Hi there, I am having the same problem. The things I take into consideration is, are they from scratch?, and are u getting paid for your time? One of the other problems we face is we also have to think about paying taxes, fees, and permits. What about the different kinds materials you have to use for the cupcakes. All of that has to be taken in to account. I know that the new  Windows office has great invoices that can help you with the pricing. Try that, and don't discount the work you do.

 

God Bless!!!!!

leonamccauley Posted 17 Apr 2013 , 11:50am

I find your price to be fine.

scarletcupcake Posted 19 Apr 2013 , 5:14am

Lovely tips from fellow bakers, but let's also not forget "hidden" costs like liners, business cards, packaging material, transportation fee (if you're delivering.) I also sample cupcakes from around my town, and judge my prices based on which places I liked and didn''t like.  If people can pay up to $3.00 for a bland cupcake that''s not that good from a shop in town, I am confident my home-baked fluffy ones can fetch that price if not more.  It''s about knowing your market value and being confident in yourself as well, I think.

AZCouture Posted 19 Apr 2013 , 5:17am
Quote:
Originally Posted by scarletcupcake 

Lovely tips from fellow bakers, but let's also not forget "hidden" costs like liners, business cards, packaging material, transportation fee (if you're delivering.) I also sample cupcakes from around my town, and judge my prices based on which places I liked and didn''t like.  If people can pay up to $3.00 for a bland cupcake that''s not that good from a shop in town, I am confident my home-baked fluffy ones can fetch that price if not more.  It''s about knowing your market value and being confident in yourself as well, I think.

Absolutely. Had a very in depth discussion about this on my FB page today. Attracting the right market, and leaving the low dollar buyers behind!

Babbo Posted 19 Apr 2013 , 9:19am

I would state a min order of 6 or 12 or some people will order ramdom numbers and you will end up with waste!

Noyaya Posted 21 May 2013 , 10:21pm

My sister-in-law asked me to make 36 cupcakes for their family reunion.  I told her I would charge her $1.00 per cupcake because she is family.  She told me that was too expensive and that someone had made her some cupcakes and charged her 50 per cupcake.  I told her to let them make her cupcakes.  Was I wrong:

jatctt Posted 23 May 2013 , 2:14pm
Quote:
Originally Posted by Noyaya 

My sister-in-law asked me to make 36 cupcakes for their family reunion.  I told her I would charge her $1.00 per cupcake because she is family.  She told me that was too expensive and that someone had made her some cupcakes and charged her 50 per cupcake.  I told her to let them make her cupcakes.  Was I wrong:

I would have told her the same thing. If they want to work for free that is up to them. I know with the recipes I have been making I would be paying her to take my cupcakes @ .50 per cake.

1newbaker Posted 2 Jun 2013 , 5:01am

A

Original message sent by mombabytiger

I charge $18.00/doz. and $5.00 delivery. Minimum order is one dozen.

I too just started do u think $1 is tp low for a basic bc standard cupcake n $1.25 for fresh strawberries n red velvet?

Godot Posted 2 Jun 2013 , 6:17am

AYes, it is way too low.

1newbaker Posted 5 Jun 2013 , 2:56am

AWhat should i charge im in the philly area also what about jumbo n mini?

jason_kraft Posted 5 Jun 2013 , 3:39am

A

Original message sent by 1newbaker

What should i charge im in the philly area also what about jumbo n mini?

Check out my Pricing Formula blog post (link in my signature below) for a detailed explanation of how to price bakery products in general.

kimlou Posted 20 Jun 2013 , 10:24pm

AHi all, I'm in the same prediment, I am holding a cupcake stall on Sunday, it's the first one iv done, I will be mocking all sorts of designs, eg , Cookie Monster, rainbow, and sweetie cupcakes, how much is a god price per cupcake. X

Godot Posted 21 Jun 2013 , 5:26am

ASeriously - in three days you'll be standing there selling baked goods to the general public and you have no idea what to charge?

AMANDASEDIBLECR Posted 2 Aug 2013 , 7:20am

okay so im reading what you guys have responded i price my cupcakes 28.00 for 24 ct... and i charge $2.00 extra for decorations on them

AMANDASEDIBLECR Posted 2 Aug 2013 , 7:25am

For my Fondant cakes i charge 60.00 for a 2 tier and 35 for a single tier is that too loww that includes decorations

as you wish Posted 2 Aug 2013 , 12:18pm

AWhen thinking about the price you are going to charge for your cupcakes and feeling like $x might be too much because it is "just a simple cupcake" there is a point that you are missing. Someone contacted you to make these simple cupcakes because they lack either the time or the know-how to do it themselves. That is what they are paying you for. Your time is not less valuable than theirs is, and your skill didn't just fall into your hands by accident. Have confidence in what you are doing. If you undervalue your work so will everyone else.

amyswtcks Posted 2 Aug 2013 , 6:17pm

I have struggled with this issue as well in the past. I used to charge only $1.50 each for a basic swirled buttercream cupcake, but my husband, who helps me with the business, told me I was insane and that I should raise my prices. 

 

I did some investigating on personal businesses in my area and I found that generally the prices started at $2.00 each for basic and went up from there for fondant decor and such. Mind you, these were not storefront businesses - who I find generally charge way to much in my opinion.

 

Now I charge $2 for basic and $2.50 and up for fondant decor. I'm still pretty generous with my prices in regards to fondant, though. icon_biggrin.gif

jennicake Posted 2 Aug 2013 , 10:04pm

A

Original message sent by amyswtcks

Mind you, these were not storefront businesses - who I find generally charge way to much in my opinion.

I don't know about this. I've been paying attention to how much it costs me to make a quality cupcake and how much time is involved (including prep and cleanup) and $3.75 sounds about right if overhead, staff wages and profit needs to be included!

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