Cake Business Name

Lounge By jen_nifer15 Updated 26 Jan 2011 , 3:43am by homebasedbaking

jen_nifer15 Posted 23 Jan 2011 , 6:18pm
post #1 of 2

I want to create a website first... but I need a name. I want something different, and more ambiguous.

what do you think of the name:

15 Cakes Custom Cake Design

I had some other ideas, but a lot of them are already taken as names..

Jen

this is me Facebook page:
http://www.facebook.com/pages/JENs-Cake-Design/144934435518545

1 reply
homebasedbaking Posted 26 Jan 2011 , 3:43am
post #2 of 2

What you name your bakery is one of the most important decisions you will make concerning your business. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider.

The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. Rieva Lesonsky

What to consider when naming your bakery?
What do you want the name to convey? (Upscale, quality, whimsical products)
Coordinate your name with your logo (They should work hand-in-hand)
The name should be meaningful (The more your name communicates to your customers, the less effort you will exert explaining it)
Stick with words customers can relate to and understand.
Avoid geographic names and generic names (For example, Santa Fe Bakery. What is the company wants to expand beyond the city?) What meaning will the name have in St. Louis, Chicago or Miami?
Find a name broad enough to accommodate your growth.
Define the qualities that you want your business to be identified with.
Do you want your bakery to be identified with:
Warmth
Freshness
Homemade (Handmade)
Gluten Free
Organic

Hope this helps!

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