http://www.entrepreneur.com/magazine/entrepreneur/2010/august/207508.html

I just thought this is a little different. I like some of his flavor ideas too.

Ha ha...I love the "It's just cupcakes, relax" philosophy. Obviously someone who has never dealt with a difficult MOB, and never intends, to!

Good for him!

I read about these guys a while back. They appear to have successfully tapped into the male cupcake market; I can totally see why their designs would appeal much more to boys/men than a vanilla cupcake with lilac icing and a fondant rose on top (for example)!

Very clever and simple idea! Very Smart