Just wondering if any of you have developed a mailing list and if so, here are a few questions I have:
1. How did you build the list? Did you add only people who specifically opted in (ie - didn't add friends at random)? Past clients?
2. What program to you use to manage your mailing list (MailChimp, Constant Contact, etc.)?
3. What has been most/least effective for you?
4. Do you have a link from FaceBook that allows your "fans" to join your mailing list?
I'd love to be able to send a once-a-month email update to past clients and people interested in my business but don't know where to start. Just emailing a bulk message caused a lot of problems that took forever to sort out. I want to be sure I am complying with the CAN SPAM Act.
Fb is probably the easiest way to do this. And you dont' have to worry about opt-ins and can-spam laws. If you are going to use a customer contact program, then MailChimp is def the way to go.
We use twitter to send updates to customers (and anyone else who wants to subscribe). If you already have an existing web site I find twitter easier to integrate into the site as opposed to FaceBook.
I used Constant contact and found it great to send out "special" notices, holiday menus, class announcements, etc. We had a sign up list at the counter and asked each customer if they'd like to sign up for notices ~ most did. Constant Contact also allows you to include a coupon - which is incentive for people to sign up.
I use Constant Contact as well. It is pretty effective and my clients love it, but I do find the upload time for photos pretty cumbersome. I may look into mailchimp soon, we'll see.