I am in the process of marketing to some local businesses in the area i.e. car dealerships, etc. and I wanted to know if any of you have a separate pricing structure for corporate clients? I am trying to figure out should I price them the same as my regular customers. Thanks
Pricing should be based on volume and how it affects your cost. Someone who wants 1500 cookies bulk packed is going to get a MUCH better price than someone who orders 36 cookies in a box, who is going to get a much better price (per cookie) that someone who wants 1500 cookies individually wrapped and tagged gets.
Volume, packaging, ability to assembly-line produce, ability to save money by buying in bulk, ability to save labor costs ..... all of THIS is what affects your price.......
..... *NOT* who you sell it to.