Tuesday I am getting my products professionally photographed for our facebook page and website. I sell cupcakes in various sizes by custom order with custom decorations etc. I have been looking at various other cupcake business websites and I have already met with my photographer to go over the set up etc. I just have a few things I could use some feedback on.
I use color liners for all my orders like in the photos below I am thinking that you cant really see the cake flavor inside unless I use white liners for the cupcakes. Should I switch to white liners even though that isn't what the orders actually come in?
I was also wondering how many flavors I should show in the photos? I have already decided to take more gallery style photos and not photos of each flavor since I do special orders I have a long list of flavors people can order from and cant really bake each one just for photos. I was thinking vanilla, chocolate, and red velvet since the tops can be changed to look like many flavors easily.
Thanks so much for any advice you can provide!!!
Ps. My photographer is adding the watermark, no stolen photos for me!
I say stick with the color liners- you want to show that you are different from the grocery store bakery.
I would show as many flavors as you can.
Even though you have a list, sometimes people are too lazy to read
Stick with the colored liners. It doesn't matter what the flavors are as you can't taste the photos.
The purpose of the photos is to show the quality of work.
I agree, stick with the coloured liners - but maybe have some shots of the cupcakes cut in half at the end if you want to showcase the flavours
I vote for the colored liners and if at all possible try to maintain continuity and have them all the same color. If that looks crappy, try to use liners that repeat the signature colors from the site. IMO.
I'm a fellow cupcake shop owner, and I think you should limit your options to increase your profit. Offer only ONE style of liners and make that your signature. The Ateco liners you are using are almost 30% more in cost of the basic white liners. Your flavor options and designs are going to make you stand out and be different. I'd strongly suggest you increase the focus of the rest of your branding (i.e. boxes, inserts, ribbon, labels & bags). THOSE are what people are going to notice alot more than a cupcake liner. JMHO