Does anyone have any hints, suggestions or even templates for a decent press release? Not too serious of one, something light and fun...any ideas?
lots of links on format for a press release:
and from Microsoft Templates
and general search results for templates
always do the 5w+H --> who, what, when, where, why, how -- 3rd person voice
add multiple short quotes that can be lifted or used as pull quotes
include at least one photo -- and write the caption for it.
remember -- journalism is STORY telling! not essay writing or report writing.
find a hook/angle/slant and use that to craft a compelling story.
Thanks Doug! Always helpful as usual!