Just something funny I thought of while watching one of their commercials. I'm sure they never thought their paper towels would be used to smooth buttercream!

I have wondered that too.. then thought.. OMG!! I hope they don't know, or they start making them different then come out with a smooth cake decorator kind and charge double !!!

I could totally see that happening, hope it doesn't!

Yes, I could see that happening. "Viva for Cake" - $5.00 a roll. Let's keep it quiet.

Surely they know. I've been using Viva Towels to smooth my cakes for twenty years plus... my very first Wilton Instructor taught us with Vivas.

interesting Win, that was another question I had is how long had this method been around. I wouldn't of guessed that long!

I don't remember if the brand was Viva. But I remember smoothing a 3D football cake with Viva way back in the late 70s to get the football texture. I learned the technique in a cake decorating class.

i,ve been using it for 15 yrs. was taught this way in my wilton classes.

i think that they know for sure. if i'm not mistaken, on the front of the packaging, it says "great for baking." like, who would associate paper towels with baking, except us cakers. clearly, they are marketing to us

but i'm with yall...i hope they don't jack up the price, knowing that we'd all pay it!!!

Bakers will have to add a "Viva" charge to their buttercream cakes if the prices go up! lol! They are already more than most brands!

well now i feel silly because I thought VIVA was a fairly new product....(like in the past 5 years)....lol

I was taught the Viva method in 1988 in Wilton Course I at JC Penney.
Note: Back then Viva was called Job Squad.

Small world, isn't it, Win? I wonder just how many others here did the same things we did, but in different parts of the world...

Seems strange to think that no matter what we are doing, that someone somewhere else is doing the same thing. But we who are here on CakeCentral are all brought together by our love of all things CAKE! Gotta love the internet for making the world more accessible and smaller every day! Hurray!!

I was also taught the Viva papertowel method by my Wilton instructor when I took classes at JC Penney in 1987! I have been using it ever since!!

~ihavasweet2th~