Cupcake Pricing

Baking By aprilblack Updated 14 Jun 2010 , 1:13pm by NavyMom2007

aprilblack Posted 2 Jun 2010 , 5:30pm
post #1 of 16

I have a quick question, how much do you usually charge for a standard dozen of cupcakes with no decoration.. Frosting only? I quoted a customer a price and never heard anything back. I thought I was being too cheap actually, but maybe she thought she could go to Sams Club and get a better deal!!

15 replies
Kiddiekakes Posted 2 Jun 2010 , 5:35pm
post #2 of 16

My cupcakes start at $2.50 each for standard BC swirl.They go up from there.Most of the cupcake franchises here start at $2.95 and go up to $3.25...It also depends on what your market area can support.Don't under estimate how much time they take to do so I wouldn't charge any less than my minimum which is $2.50.If they want to go to Sam's or Costco or whatever...Let them!!

adamsmom Posted 2 Jun 2010 , 5:42pm
post #3 of 16

How much did you quote her and what area are you in?

leily Posted 2 Jun 2010 , 6:08pm
post #4 of 16

i charge the same price per cupcake as i do per serving of cake. There is a little less cake in each cupcake but there is more handling and my boxes with inserts cost a little more than just a board and box for the cake so it all avg's out.

aprilblack Posted 3 Jun 2010 , 10:25am
post #5 of 16

I am in NC and quoted her $18 for 12 just plain icing only. I thought that was really reasonable. Maybe I dont want her to call me back now. icon_smile.gif

Echooo3 Posted 3 Jun 2010 , 11:00am
post #6 of 16

I'm in Orlando and charge $2.00 each for buttercream topped cupcake. I think you gave her a bargain at $18 for a dozen.

Jenn2179 Posted 3 Jun 2010 , 11:10am
post #7 of 16
Quote:
Originally Posted by aprilblack

I am in NC and quoted her $18 for 12 just plain icing only. I thought that was really reasonable. Maybe I dont want her to call me back now. icon_smile.gif




I'm in NC too and charge $18 a dozen for plain iced cupcakes.

thumbs Posted 3 Jun 2010 , 11:23am
post #8 of 16

I charge $25 per dozen for basic and $35-$40 for detailed work or fondant covered.

k_boroff Posted 3 Jun 2010 , 12:18pm
post #9 of 16

I came on here today wondering the same question as you, if I was over charging for my cupcakes. I live in Michigan and granted life around here is not great but still I dont want to lose money doing them. I had a lady that wanted 350 cupcakes for a graduation party (yeah it was allot) and I gave her a cost of $1.50 each since they where just buttercream swirls. She went some where much cheaper, they were only charging $0.75 each and she got fondant on them. She got them at some bakery, she has to pick them herself now but how can they charge so little is beyond me.

I thought my price for them was great but after reading what others charge I dont feel that mine are overpriced but maybe a bit to low at times.

Thanks!

aprilblack Posted 3 Jun 2010 , 12:38pm
post #10 of 16
Quote:
Originally Posted by Jenn2179

Quote:
Originally Posted by aprilblack

I am in NC and quoted her $18 for 12 just plain icing only. I thought that was really reasonable. Maybe I dont want her to call me back now. icon_smile.gif



I'm in NC too and charge $18 a dozen for plain iced cupcakes.




well that makes me feel a lot better. Some people are just cheap and want something for close to nothing.

CanadianCakin Posted 7 Jun 2010 , 3:11pm
post #11 of 16

There is only one actual
custom cake shop in my town in British Columbia..and i always get their overflow a lot! I have a bride wanting 150 cupcakes fondant and they quoted her $5.50 per cupcake! I said $3.00 I one the business!...She's also the lady that does daycare for my 3 children...soon to be 4 that are all 5 and under so I wanted to help her out too!

lvspaisley Posted 9 Jun 2010 , 5:56pm
post #12 of 16

So when you guys charge $18/dozen, does that cover the cost of your ingredients, boxes, etc? I just bake for friends and friends of friends and I never know what to charge. People here seem to get upset if you ask a pricing question but I don't know who else to ask. I make my own icing and I often feel I undercharge!

leily Posted 9 Jun 2010 , 7:32pm
post #13 of 16
Quote:
Originally Posted by lvspaisley

So when you guys charge $18/dozen, does that cover the cost of your ingredients, boxes, etc? I just bake for friends and friends of friends and I never know what to charge. People here seem to get upset if you ask a pricing question but I don't know who else to ask. I make my own icing and I often feel I undercharge!




How much does it cost you to make the cupcakes? Do you know what your cost is for the boxes and the rest of your ingredients for the cupcakes and icing?

The reason it's hard to answer a pricing question is that everyones BASE cost are SOOOOO different. Depending on the recipes used and where the ingredients are bought it can be anywhere from a $1 to $20 difference per cake. Then you have to figure out what you want to get paid per hour. Some people are happy with minimum wage (or less) and others insist on $10-$20/hr, expecially if it's their only means of income. It all has to be taken into consideration.

lvspaisley Posted 10 Jun 2010 , 9:33pm
post #14 of 16

It costs me about $20 to buy everything for cupcakes and icing including all ingredients, liners, boxes, cake boards, paper for the cake boards, etc. I never thought of charging an hourly rate PLUS supplies...wow...see what I am missing!! A lot!!

fsinger84 Posted 10 Jun 2010 , 10:45pm
post #15 of 16

Pricing is based on many factors. I work out of my home (legal for the farmers market). I created a master list of every ingredient I use in all my recipes. I typed that list up and went to every store in town that sells those products to know where to get the best prices.

I then used those prices and figured out the price per ounce and used that on each recipe to calculate the cost. Depending on the flavor my cupcakes (off the top of my head) cost between $3-7 per 2 doz. the liners I use cost .02 each and if I box them individually the boxes are about .36 so my cupcakes cost me aprox 0.58 cents each to make.

So lets say I have an order for 6doz cupcakes
They cost me 41.76 to make (not including other fees ect).
I charge 144
They take me about 8 hours to make including the time it takes to shop for all the ingredients ect. I figure that means I make around 12.78 per hour. This number is always in flux depending on the specific recipe and ingredient costs increasing and decreasing, and other costs such as electricity, licensing, and permits ect.

I might have rambled on a bit there but I hope that helps!

NavyMom2007 Posted 14 Jun 2010 , 1:13pm
post #16 of 16

Thank you all for the information! I have just been asked to do wedding cupcakes for September and I had no idea what to charge. I sometimes let my sympathy for people's economic situation overcome my good sense! icon_rolleyes.gif I'm planning on asking $3.00/ea for Peanut Butter filled & iced, with a dollop of Chocolate Ganache (the wedding colors are brown & red). Hopefully the wedding couple will think that is okay.

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