Took The Consultation Plunge

Business By Jenn2179 Updated 6 Apr 2010 , 4:18am by Sagebrush

Jenn2179 Posted 25 Mar 2010 , 1:35am
post #1 of 16

So I took the plunge and am charging for my consultations. If they book it gets applied to their cake. I took pictures of my consultation set-up and placed on my FAQ page on my website for brides to see before they come.

15 replies
antonia74 Posted 25 Mar 2010 , 1:46am
post #2 of 16

One word of warning, have a minimum order $ for consultations! If they inquire about a cake and pay you the $20, let's say, for the consultation....then end up ordering a $60 cake and you apply that $20 to it, you're losing $ big time.

Jenn2179 Posted 25 Mar 2010 , 1:53am
post #3 of 16
Quote:
Originally Posted by antonia74

One word of warning, have a minimum order $ for consultations! If they inquire about a cake and pay you the $20, let's say, for the consultation....then end up ordering a $60 cake and you apply that $20 to it, you're losing $ big time.





Thanks for the warning. It is only for cakes with 75 servings or more. For cakes less than that I will sell them a tasting package for $15 but it does not go toward the cake price and we don't meet. They just pick it up.

ladybug76 Posted 25 Mar 2010 , 2:05am
post #4 of 16

I am new in the wedding cake market so I am just wondering..... does a charge for consultation deter customers?? Right now, I do not charge for consultations. I offer 2 cake flavors (about size of 1 1/2 cupcakes) with 5 fillings to sample - plus bottled water!! icon_lol.gif Any thoughts???

letsgetcaking Posted 25 Mar 2010 , 3:19am
post #5 of 16

I just checked out your FAQ page so I could see the tasting pictures. I love your setup! I'm not a professional, but I know I would love to attend one of your tastings! Everything looks beautiful and so professional. Are those little mounds of frosting that look like ice cream scoops? They're really cute!

prterrell Posted 25 Mar 2010 , 5:24am
post #6 of 16

ladybug, it is an industry standard to charge for consultations.

costumeczar Posted 25 Mar 2010 , 1:02pm
post #7 of 16
Quote:
Originally Posted by prterrell

ladybug, it is an industry standard to charge for consultations.




Not in my area is isn't! It depends where you're located. One bride flipped out and posted on the local Knot board that someone was going to charge her for a consult, it just isn't done around here.

ccr03 Posted 25 Mar 2010 , 1:29pm
post #8 of 16

Yeah, in my target market tastings aren't even the norm! I've had so many people surprised that they actually get a tasting consultation and such personalized attention.

This definitely works in my favor. Since they are not the norm, people don't know what to expect and when comparing me to someone else I come out ahead.

cakerygirl Posted 25 Mar 2010 , 8:03pm
post #9 of 16

I agree that it does depend on where you are from as to if you can charge for a consult. If you do charge for consults and you have a bride complaining about it, I would let her know the fee is for your time, and your time is valuable. If she does not like it, well she can go somewhere else.
To me a decorators time is valuable whether your decorating a cake or consulting.

pattycakesnj Posted 25 Mar 2010 , 9:01pm
post #10 of 16

Jenn2179, I also checked out your set up, looks great but on your pricing page, it still says the consult is free

The_Lil_Cakehouse Posted 25 Mar 2010 , 10:22pm
post #11 of 16

Great set up, was just going to say in your pricing page it says the consultation is free icon_smile.gif Just a little heads up

jillmakescakes Posted 25 Mar 2010 , 10:45pm
post #12 of 16

Many people charge to deter people from just wanting free cake. There are people out there who just want the experience of a cake tasting without actually needing a cake. (this isn't the only reason, I'm sure, but it its part of it)

Funny story, I had a bride sample my cakes at a show, emailed me tell me she definitely wants to book with us but fiance insists on a tasting 'cause he's been waiting for this part of planning process! Not a big prob for me, but thought it fit with the thread icon_biggrin.gif

Jenn2179 Posted 29 Mar 2010 , 1:27pm
post #13 of 16

Thanks ladies. I thought I had changed everything!

ladyonzlake Posted 5 Apr 2010 , 12:58am
post #14 of 16

I offer free consultations for 80 servings or more and if it's less than that then I charge $25.00 which is applied to their cake order.

tarheelgirl Posted 5 Apr 2010 , 1:27am
post #15 of 16

Most consults in my area are free. It would weed out who is definitely serious and who is just wanting to have that tasting "experience". The last couple of brides I have met with have seemed to just be meeting with everyone!

Sagebrush Posted 6 Apr 2010 , 4:18am
post #16 of 16
Quote:
Originally Posted by Jenn2179

Thanks for the warning. It is only for cakes with 75 servings or more. For cakes less than that I will sell them a tasting package for $15 but it does not go toward the cake price and we don't meet. They just pick it up.




The fact that the tasting package does not go towards the cake price is not clear from your web page. You should clarify that to save yourself repeated explanations and frustrated customers who think the cost of the tasting package should work the same as the cost of the consultation.

HTH

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