I keep seeing cake descriptions saying "pink velvet cake", what is that? Is it just red velvet with less red food dye? It sounds good, does anyone have a recipe for it. I see Anne Heap of Pink Cake Box list that as one of her flavors and I'd love to try it.

Leave out the cocoa powder and use Americolor electric pink food coloring.

That's it, wow thanks! I'll have to give it a try this w/e for valentine's day

I found a recipe at one point but I don't have it on hand, but I'm sure if you google it, you will find some recipes.

The one I used was white chocolate rather than cocoa and it was tinted pink.

Do a search, there are 5 varieties. This is a scratch recipe. http://cakecentral.com/recipes/14086/pink-velvet-raspberry-cake-pvrc