I took some advice on here to fully price my wedding cakes on my website. I have been showing the price per serving for each design, plus the total price of the actual cake pictured. I used to just list starting prices and then the average price a couple has spent with me. All my couples have been thrilled with the product delivered and service they received, and we nearly always had a face-to-face consult to discuss ideas/taste cakes etc. I had a 100% booking rate.

Since I started the comprehensive price listing, people are coming to the website, looking at the cakes and then that's it (I know as I have clicky stats installed on it). I have no consultations booked and just one wedding cake due in July that was booked last year (from my budget range).

I think being too informative is costing me business! Before I had a chance to sell me & the taste of my cakes, now I'm not even getting the chance to do that as I think people are getting sticker shock (even though my prices are in-line and competitive with other good custom bakers).

Should I go back to the basics? Thoughts please!

Yes! That is exactly why I don't price via email. They get stuck on a number and don't know what they're getting.

Of course we all know what happens when they order a cake for $200 and expect a grand creation. They have a wreck and wonder WHY???

If the basics were working for you, and the new changes haven't, absolutley.

I tried that too, prices on my website. I noticed the number of calls and e-mails and orders were dramatically reduced as soon as I put up the prices. Took 'em down and the onsalught started again almost immediately.

Having prices up works for some, but not for others.

I don't put specific pricing on my site, just for that reason. I think that most people are thinking "Costco quality" when they think of cake, since that's what they're probably used to. They need to see the quality along with the pricing in order to understand what they're going to get.

That's it, all removed with just the basic 'wedding cakes range from $5 - $10 per serving depending on serving size, overall cake size & complexity of final design' left on there! Now we'll see if it helps!

Hopefully, your business will start bouncing back. Let us know what happens!

I hope your flow of customers will soon start coming back. You make lovely cakes! I just recently 'discovered' your website!
I do state prices on my website to avoid the people that think they can come in for a bargain. But it works different for everyone.

Interesting. Please let us know if things go back to normal if you remove the prices from your website.

Thanks for the compliment about the new website. I still work on it every evening for a half hour or so. Still have to upload the children's cakes.
But back to your website... would it be helpful to have a link on your homepage that takes the customer to a Dutch page. Although most Dutch people (attempt to) speak English, they can also be overwhelmed and scared of a completely English website. Not that you have to rewrite your entire site, just a simple overview in Dutch with the key points. I wouldn't mind helping you with the translation.