Kitagrl Posted 19 Jan 2010 , 5:35pm

I'm always reminded of this when I get a few "I can't spend that much on cake." and then I get one who wants an elaborate cake and they get their price and say "Oh cool, great."

Hmmm. haha.

The people who have done their homework will know they have to pay a premium price for a premium cake.

tracycakes Posted 19 Jan 2010 , 6:36pm

Snarkybaker....YOU ROCK! thumbs_up.gifparty.gif

Great pricing thread! I know that I could not have started business and be anywhere without CC and the great, experienced people that share their knowledge.

I used to be one of those that was afraid to charge, afraid people might not like it...not anymore. My hubby has realized that it is a waste of time for me to make 9x13 sheetcakes, although I will do them just to get my name and cakes out there. I just opened last fall and still building my clientele. I don't worry when someone calls and complains that they can't pick up a cake for 10 people for $10 right this minute...they aren't my customer. My customer is the lady that called and WANTED a fondant cake that looked like packages and was thrilled to be able to get it. My customer is the one that called excited because she found me and could get a custom cake, understands the cost and wants something fun for her twin's turning 18.

Before I opened, I actually raised my prices from what I thought I was going to charge. I just had new brochures printed but when I have them printed again (it could be 6 mos or more), I'm likely to raise them again.

Snarky, you and all of the others that do get paid for what you do, inspire the rest of us who weren't (or aren't icon_wink.gif ) as confident in our cakes.

prterrell Posted 19 Jan 2010 , 6:43pm

Wow! Applegumkitchen! Those are some awesome cuppies! I'd gladly pay $20 for one of those, so your price is a steal! icon_biggrin.gif

HarleyDee Posted 19 Jan 2010 , 6:46pm

Yeh, this should be a mandatory read when you sign up here.

"To complete yur registration, please READ this!" icon_biggrin.gif

Applause indeed thumbs_up.gif

taniabanana Posted 19 Jan 2010 , 7:16pm

Snarky, your business acumen is as great as your talent as a decorator. It's one thing to be great at what you do but a different ball game to be a business woman too!

All Hail Snarky!

snocilla Posted 19 Jan 2010 , 7:43pm

Snarky - if you don't mind me asking, where are you located?

cakesweetiecake Posted 19 Jan 2010 , 8:07pm

There are a number of people on CC that when I read their posts, I just sit here saying I LOVE THEM. I havent even met them, but I love them!! LOL! Great thread, Snarky!


Quote:
Originally Posted by snarkybaker

Quote:
Originally Posted by prterrell

I paid more for my wedding cake than I did for my wedding dress (everyone thought we were nuts). It was worth every penny. Makes more sense to me to pay more for the cake, but then I am a cake girl!

We send a lot of cake to very modest venues. There is a decent sized subset of the population who will pay premium dollars for premium cake... and they are not all Richie Rich's from Richistan.

Those are your customers, to heck with the rest.




icon_lol.gif

Quote:
Originally Posted by greengyrl26

snarkybaker...I think I love you!!!




OMG! I was thinking the same thing! LOL!

Deb_ Posted 19 Jan 2010 , 8:21pm

Snark you hit it dead on.

I keep telling people that If THEY don't believe in their own product then nobody will. You need to believe in it to sell it.

Spoken by a licensed home baker that is higher in price then all storefront bakeries within a 15 mile radius of me.

(I live in a small state so 15 miles is far.....people don't drive 20 miles for anything around here.) icon_biggrin.gif

Lelka Posted 19 Jan 2010 , 8:37pm

You inspired me! I always feel bad naming my price and trying to please someone. But you are right, its your time and your skills. You are worth it! THANK YOU!!!

snarkybaker Posted 20 Jan 2010 , 2:21am
Quote:
Originally Posted by snocilla

Snarky - if you don't mind me asking, where are you located?




We are in Chapel Hill, NC.

snocilla Posted 20 Jan 2010 , 2:24am

I was just wondering, I noticed in your pics there were some UNC and ACC cakes... I grew up in Caswell County... about 20-30 minutes north of Hillsborough...

snarkybaker Posted 20 Jan 2010 , 2:34am

We are right in the 100 block of Franklin Street, literally on campus, so we make a little bit of money on UNC themed cakes.

prterrell Posted 20 Jan 2010 , 2:37am

Snarky, are you familiar with Mad Hatter's over in Durham? We used to go there for sweet tooth attacks back when I was in college at the very big rival of where you are. I think they've moved location since I graduated, though. Sigh. I miss living up there, btwn Durham and Chapel Hill LOTS of good restaurants! Not that we don't have a lot of good ones here in Atlanta...I just hate driving in Atlanta! icon_smile.gif

snarkybaker Posted 20 Jan 2010 , 3:28am
Quote:
Originally Posted by prterrell

Snarky, are you familiar with Mad Hatter's over in Durham? We used to go there for sweet tooth attacks back when I was in college at the very big rival of where you are. I think they've moved location since I graduated, though. Sigh. I miss living up there, btwn Durham and Chapel Hill LOTS of good restaurants! Not that we don't have a lot of good ones here in Atlanta...I just hate driving in Atlanta! icon_smile.gif




My husband and I LOVE to go to Atlanta, and are always looking for an excuse to go, largely because of the great restaurants.So I guess the restaurant is always greener on the other side icon_eek.gif

Sadly, Mad Hatter has been sold to guys who own a chain of sandwich shops, and so they fired all the good decorators ( one of them has started his own shop called Swank) and have gone to 50lb pilsbury mixes. The reason I know is that so many of their bakers cam to me to try to get a job when the change happened.

So know, I get Duke's money too...bwaahaahaaa!!!! ( that was evil laugh, for those who can't spell)

FullHouse Posted 20 Jan 2010 , 5:18pm

Great advice, Snarky, THANK YOU. And I've seen Swank's website, gorgeous work.

prterrell Posted 20 Jan 2010 , 5:21pm

Snarky, I hate to hear that happened to Mad Hatter, but glad to hear you're benefitting from it.

Now I have 2 places to check out the next time I'm up that way, Swank, and Snarky's bakery. icon_smile.gif

mkolmar Posted 21 Jan 2010 , 1:17am

My DH is a computer business owner. I had him read this the night you posted it and he said it's spot on for any business owner, himself included.
I hope this gets changed into a sticky and is mandatory for everyone to read. icon_razz.gif

alvarezmom Posted 21 Jan 2010 , 4:13pm

Words to live by.

I had a repeat customer ask how much would I charge for a cake to feed 100 ppl for a baptismal. She sent over a couple of pictures of what she wanted. I gave her a quote. When she replied she was only wanting to spent $75-$80 since another decorator quoted her $85. I told her I would not be able to do that cake. Didnt hear back from her. About two wks ago she emailed me again. Said she had thought it over and WANTED/HAD TO HAVE one of my cakes because she knew they tasted so good. She choice another designer, simpler, but still very nice. She took the new price which was way higher then what she had budgeted for.

People will pay. I have a hard time selling myself, I really do.

Snarky, you hit it right on. These are words to quote your cakes on!!!

ivonne3g Posted 25 Jan 2010 , 5:04pm

Wow Iam having a hard time pricing my cakes, I have started baking cakes recently and I have 3 kids to take care off so I do this because I need the money it is time consuming and very stressfull sometime, I do love it but I live in a small town in Puerto Rico where the competition is alot there's many people that bake around me even Sam"s and Wal-mart not to mention that the economy is very bad at the moment so Iam afraid if i give a high price that the person would rather go some place els.
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Loucinda Posted 25 Jan 2010 , 5:51pm

I have had more bookings since reading this thread......thank you again Snarky for VERY good business advice. (booked 4 just yesterday!!) icon_biggrin.gif

snarkybaker Posted 25 Jan 2010 , 9:14pm

YEAH FOR YOU!!!

loriemoms Posted 1 Feb 2010 , 6:47pm

Hey Snark!

I always enjoy your posts, as they are down to earth and no nonsense! (as is why I love talking to you in person) You have fer sure built yourself a great business and it shows in your work!

I too have a constant struggle with my prices..not because I dont think I am not worth it, but because what the market will bear. I keep playing with my prices, seeing how far I can push it and I am blown away how I am now getting 300-400 dollars for baby shower cakes. (have you noticed its always a group of people doing the cake together. I am actualy charging more for these cakes then weddings cakes because they just take more time to do! Does that make sense?

Cupcakes is my hardest thing...right now I am selling them for about 2.30 each, (that is a filled cupcake) and I keep wondering if I should raise the price a little, as they are so popular right now!! I wish there was like a list somewhere on how much everyone charges! hahaha! Remember at the RBA last year when Buddy said we need a Bakery Union? he was so right! hahaha!

Anyway, I do agree with you, get what you think you are worth. I have found with many good advice from you and others on here, that I get less cake orders, but I am actualy making more money. Odd how that works, huh?

snarkybaker Posted 1 Feb 2010 , 7:01pm

We charge the most we possibly can . That may sound a little odd as a consumer, but it is better for business overall.

1- If I charge more, I don't have to try to cram the schedule to pay the bills. That leaves us time to make every cake a little more special.

2- If I charge more, I don't need to worry about having lean weeks or months. They are going to come regardless of what I charge, so I may as well have money in the bank.

3- This is a big one. Because I charge more,I have extra help on staff. That means that if someone gets pneumonia , my cakes all still get done and delivered on time. What is that worth to a customer?

prterrell Posted 1 Feb 2010 , 7:04pm

Snarky, I wish I could work for you!!! icon_biggrin.gif

cylstrial Posted 1 Feb 2010 , 7:57pm

I agree with everyone else Snarky! Great comments! And I think IndyDebi was right - let's make it a sticky!

Kpow Posted 1 Feb 2010 , 9:09pm
Quote:
Originally Posted by snarkybaker

We charge the most we possibly can . That may sound a little odd as a consumer, but it is better for business overall.

1- If I charge more, I don't have to try to cram the schedule to pay the bills. That leaves us time to make every cake a little more special.

2- If I charge more, I don't need to worry about having lean weeks or months. They are going to come regardless of what I charge, so I may as well have money in the bank.

3- This is a big one. Because I charge more,I have extra help on staff. That means that if someone gets pneumonia , my cakes all still get done and delivered on time. What is that worth to a customer?




Brilliant!

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