O.K. So I have my very first paying customer which is exciting and freaking scary at the same time. Until now, I have just done stuff for friends and family, so no payments were made.
I am going to offer her two options and I would like your imput on what you would charge for these... Also, she said she needs to serve about 40 people.
1) A 1/2 sheet cake decorated to look like a football field with buttercream grass and the yard lines and such, field goals made out of fondant and she wants 2 specific actual score boards from previous games printed out and used as score boards. On the field I will have one football player (Patriots)sculpted from fondant laying down. Then 2 more football players (one a Skins player and one a Giants player) sculpted but standing above the other guy.
2) A cheaper option for her would be the same field, with grass and field goals and score boards but instead of the players I would just make the logos for the 3 different teams and place them on the field.
What do you think is a resonable price for these two choices? I was thinking $150 for the first and around $120 for the second. Still not sure though.
My regular half sheet cakes go for $50...that's very little decoration...writing, a few embellishments and trim. For a football field with the two logos I would charge 75 and with all the fondant characters and goal posts and all it would be 150.
I think $150 and $120 sound good because that's a bunch of detail.
im on par with the previous 2. im cheaper in my area to stay competitive, so i charge a bit lower. For example, im doing a 1/2 sheet cake, bc with gumpaste accents - turntable cake for $75
My 12x18 base price is $216, extra depending on complexity of design. I would charge $350 for option 1 and $250 for option two.
ETA: a 12x18 is 108 1"x2"x4" sized servings.