If you have balked at the idea of adding social media to your marketing plan, you should think again.
key points from the video: "Social media is not a fad, it is a shift in the way that we communicate as a culture."

The same way transportation was changed by trains, planes, and cars.

Thanks...It was very interesting

Our local community college is having a class for local business owners to teach them how to capitalize the marketing potential of websites like utube, facebook adn twitter. I am looking forward to the class and learning how to maximize these inexpensive advertising options.
I currently text some of my customers when something comes hot out of the oven or when I am experimenting with a new recipe. I always have people come in due to that.

Very cool. I gotta get an IPOD!!!!

I can personally attest to the power of social media in marketing. Last week, my son-in-law Twittered about my Flickr account where I post all my pictures. A writer for a local weekly paper saw it and looked at my pictures. Then she wrote this article with a picture of one of my cakes:

http://www.boiseweekly.com/Cobweb/archives/2009/09/03/cool-cakes-in-boise-gum-paste-and-a-creepy-naked-dude

Only the first paragraph was about me, but it was great free exposure, and a wonderful nod to my decorating skills. I'm still all aglow about it! I just wish she'd known about my web site that I'd just gotten active.

The rest of the article is kind of funny. Scott Clark Woolley's You Tube video is decidedly weird.

I've recently signed up with myspace, now my daughter tells me thats old I need to be on face book. I haven't even figured out how to get people to look at my pictures yet. Wait ,I work all the time I don't have friends, yep that could be it.LOL

You definitely need to be on facebook. But be warned - it is very addictive!! LOL! Seriously I have gotten lots of orders from facebook. I also have a fanpage that is a work in progress as I get my legal kitchen up and running. Already have 300 fans and haven't even opened yet. If just a fraction of those people become customers it has paid off - FOR FREE!! Can't beat the advertising costs!

Susan

Congrats for the free press & your cake pictured there is adorable!