Helpful Critique On My Website Please ?

Business By sugarsugargal Updated 6 Sep 2009 , 11:54am by Bel_Anne

sugarsugargal Posted 5 Sep 2009 , 5:02pm
post #1 of 26

Would anyone be willing to give me some helpful info, be gentle on me, its still a work in progress, thank you. I value opinions here icon_smile.gif

25 replies
kellie0406 Posted 5 Sep 2009 , 5:32pm
post #2 of 26

Wow, I think the site looks great! And such amazing work in your gallery too!

Mensch Posted 5 Sep 2009 , 5:49pm
post #3 of 26

I would like to see more pics (your work is divine), and , most of all, subheadings in your galleries. I don't like that all sorts of themes are all grouped together.

indydebi Posted 5 Sep 2009 , 6:05pm
post #4 of 26

The home page really pops! I love the pinks!

The pictures are sharp and clear with good visible detail. (LUV the pirate cupcake!)

I cant' see anything I'd change. Looks like you're getting it right, from the start! thumbs_up.gif

sugarsugargal Posted 5 Sep 2009 , 6:26pm
post #5 of 26

Mensch I agree with you icon_smile.gif..but until i have more pics i cant sub-head...this is pretty much all the work i have done, i need some more orders to photograph ! icon_smile.gif as soon as i have more pics i will do as you suggest, it makes it clearer doesnt it icon_smile.gif
thanks to indydebi and kelly 0406 for taking time to look and comment icon_smile.gif appreciated ! xx

Relznik Posted 5 Sep 2009 , 6:38pm
post #6 of 26

Looks really good.


eilidh Posted 5 Sep 2009 , 6:45pm
post #7 of 26

Love it! From how it looks I'm sure you'll get some great business from it. From a UK perspective i also think that your prices are very competitive for that level of detail. Best of luck!

-Tubbs Posted 5 Sep 2009 , 6:47pm
post #8 of 26

Looks really nice! Very professional, and your work is beautiful! thumbs_up.gif

I can't really see anything I'd change, except that on the About Us page, I always like to see a name and a photo. Also, the Site Map seems a bit superfluous, since it is a pretty small site.

indydebi Posted 5 Sep 2009 , 6:50pm
post #9 of 26
Originally Posted by TubbsCookies

Also, the Site Map seems a bit superfluous, since it is a pretty small site.

Perhaps you can use this space for testimonials instead?

imartsy Posted 5 Sep 2009 , 6:58pm
post #10 of 26

I'm a usability analyst and looked over your website - I think it is good, but could be improved by applying a few best practices of web design. I've made a few suggestions below:


* Don't use italicized text - it is more difficult to read than just straight Arial text on the web. If it is part of your branding for "sugarsugar" to be italicized, that can stay - you just don't want a lot of italicized text.

* Don't center-align your text. The best line length for text is 100 characters across - makes it easier for people to scan and read. Center-alignment, in my opinion, should only be used for invitations.

* Don't underline text online unless it is a link.

* text question: on the cake page: "When you order a cake from sugarsugar: you can guarantee it has been baked with love and care !" - why is there a : after sugarsugar?

* text question: on the Cookie page - you have "choose from yummy chocolate or vanilla...." - what are the .... for?

* contact us - you may want to add a map of your location. Look at mapquest and google maps for ways how. I haven't done it, but I know I appreciate that on a web site.

* For the pricing at the bottom, you may want to break it up just to make it a little easier to read - something like:


$1.50 per cupcake
minimum order is 12 cupcakes

If it is consistently displayed in the same place and the same way on each page, it will be easier for people to scan and find it.

* Categories for your images can be helpful - I understand you say you don't have a lot of pictures, but even if you just broke it up between birthday, wedding, baby... that could work.

* your work is beautiful - and great images
* great job with the bold headers for the flavors on the cake page so people can easily scan it. You may want to do something similar on other pages for flavors and frostings.
* good organization and navigation - labels are simple and easy to read and you know what you're getting when you click on them

Hope that helps!

sugarsugargal Posted 5 Sep 2009 , 7:12pm
post #11 of 26

imartsy THANK YOU icon_smile.gif VERY VERY MUCH, the sugarsugar: branding has the colon after it as part of the logo for want of a better way of explaining this!
cookie flavours with the dot dot, well do you know what, i dont kow, i guess its how i write/text !!! i guess i need to clean this up ! thanks . . . (!)

the other advice seems sound and i will take it all on board for sure, it must have taken you ages to type all this out so i really do appreciate it ! xxx

imartsy Posted 5 Sep 2009 , 8:04pm
post #12 of 26

no problem sugargal. And I think site maps are important - from a Search Engine Marketing perspective.... I don't know a lot about that - but I wouldn't get rid of it.

jamiekwebb Posted 6 Sep 2009 , 1:37am
post #13 of 26

I think that it looks good but I do think that you might want to put up some base prices. Just a thought.

Jenthecakelady Posted 6 Sep 2009 , 1:55am
post #14 of 26

First of all-beautiful work! Your cookies and cakes are fabulous and I love the cookie pic on the homepage. Your site is easy to navigate (which is always a plus) with beautiful pictures. I agree with imartsy about breaking up the pricing a bit from the rest of the text at the bottom of the page that way if someone is scanning they can quickly find it. Great site!

jamiekwebb Posted 6 Sep 2009 , 2:01am
post #15 of 26

I did mean on a seperate page also....

saberger Posted 6 Sep 2009 , 3:13am
post #16 of 26

After imartsy I will probably sound like an idiot. But here is my feedback.

1. When I first looked at the page, I noticed the gorgeous cookie screaming out at me (that's a good thing), then I looked up at the name (never even noticed the : until pointed out) and got a little overwhelmed with the sprinkles right next to the name and then the links right under it. All of a sudden I got too much pink thrown at me. For me, and many may disagree, I would have liked to see your name on the right side and the links a little lower to allow my eye to take in the colors of the sprinkles AND the yummy looking cupcake. I would probably even leave out the sprinkles completely and showcase the stunning work you do instead.

2. "sugarsugar: use only the best free range and organic " - isn't it "uses" and not use?

3. There are several places throughout the site where there is an extra space before an !

4. About Us page..."At sugarsugar: our motto is simple. To produce beautiful and delicious cakes and cookies." - not so sure about the grammar. It seemed odd to me that there was a period after "simple" rather than a colon or something.

5. About Us, last sentence...""Je ne sais quoi" to make it that little bit more special." I think to make it "that more special" or "a little".

6. Cake Gallery Page- "..." after buttercreams (as previously stated by imartsy) but I think I would change the wording a little in regards having other requests for flavors. Rather than stating "......but if you have any other requests we will always try our best to accomodate." I would probably state " if you do not see a flavor listed, we always try to accomModate (check your spelling) our client" or something like that. I would really leave out the "but"

7. Cake Gallery- I think I would rather see a picture of a taller cake rather than a small cake that was stretched to fit the space. Perhaps the gorgeous pink one two photos down on the left or on the right! ALSO there is an inconsistency in the capitalization on flavor headings.

8. Cookie Gallery - compliment not complement

9. Cupcake Gallery - "Cupcake towers make a stunning centrepiece to any wedding and we can create cakes to your very specific requirements and in any colour theme you choose." You don't need the 'and' between "requirements" and "in any"

10. Cupcake Gallery - would you consider using a different picture as the main one on this page? Perhaps the cupcake tower to give an idea of what you were referring to? I say this for 2 already have a picture very similar to the home page (although it is a cookie) AND you can give a person an immediate visual aid of a cupcake tower.

11. Contact page - rather than retyping *required after each line, you can just type it once at the top of the form * required (in red)

In general, I might rephrase some sentences so there aren't a lot of "and" or "or". I hope this helps and feel free to tell me to shut up. icon_wink.gif Sorry it was so long.

I LOVE, LOVE, LOVE your photos and layout. You did a beautiful job and should be extremely proud of yourself! It is just beautiful.

Motta Posted 6 Sep 2009 , 3:33am
post #17 of 26

It's a fun, engaging website. I agree there are grammatical mistakes that need to be cleaned up but you've already been told what they are.

My only small criticism would be the sprinkles. They threw me off. There are no sprinkles used on your cakes, cupcakes or cookies and I'm glad for that. The sprinkles seem out of place with such crafted pieces you produce. Perhaps you could do a closeup of a buttercream swirl or a fondant flower??? It would be more representative of your work and would be more appealing in my opinion.

I'm so impressed by your abilities. I absolutely love the painted cake! Well done and good luck with your business.

madgeowens Posted 6 Sep 2009 , 3:52am
post #18 of 26

I think its wonderful...and I really love your cake page..well done

Butterpatty Posted 6 Sep 2009 , 5:38am
post #19 of 26

Your photos are really lovely and your cake flavor descriptions make me hungry!

sugarsugargal Posted 6 Sep 2009 , 7:51am
post #20 of 26

thanks so much, i take this ALL on board !!!!

However , maybe its a UK thing, but COMPLEMENT ,in this instance is definately correct, as certainly here in the uk a COMPLIMENT is what you pay someone when you say how nice their dress is ! I had to investigate this myself before i was sure ! icon_smile.gif

A few people have picked up on the grammatical error of " sugarsugar: " but to clarify, this is how i write the comany name , it is sugarsugar:

I do agree there is some clean up needed in areas and i will be sorting this out today i think !

i really appreciate peoples time looking at the site and critiqueing, i really do, thanks !!!!!

sugarsugargal Posted 6 Sep 2009 , 7:53am
post #21 of 26

oooh and photo of a cupcake tower, i dont have one yet as i am so new to this !

sugarsugargal Posted 6 Sep 2009 , 8:03am
post #22 of 26

ok have made some grammatical changes already ! some of the comments you have made cant actually be actioned, i have limited options and templates to follow to create this website as it was the chaepaer option available to me, and it does have its limitations. Once I have made my millionth cake i might be able to afford an all singing all dancing website icon_wink.gif

i thank you all again for the time you took to consider the site and write your replies icon_smile.gif

Mensch Posted 6 Sep 2009 , 9:35am
post #23 of 26

Oh please no all-singing all-dancing website! Nothing more irritating than websites with music and/or moving stuff....

I look forward to seeing more of your work!

Melnick Posted 6 Sep 2009 , 10:11am
post #24 of 26

I think your site is gorgeous - I really LOVE that rose cupcake with the glitter pic. The only thing that stands out to me is that sugarsugar: Cakes and cookies for lovers and sinners. Because your business name is in lower case, it seems that it would look better visually to be - sugarsugar: cakes and cookies for lovers and sinners.

sugarsugargal Posted 6 Sep 2009 , 11:25am
post #25 of 26

Mensch we agree again . . NO music ! it was just a figure of speech... something slighly more interactive would be lovely, like being able to click to view bigger pictures, but NO to music lol

Bel_Anne Posted 6 Sep 2009 , 11:54am
post #26 of 26

Yep... it's definitely COMPLEMENT. Anywhere you speak english. icon_smile.gif

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