I need a deep red color for a spiderman cake how can i achieve this without the red looking pink or being too bitter.
Are you using b/cream? If so, start by coloring your icing a deep pink, orange, or yellow. Now you can add AmeriColor super red.
Make it up at least the night before (or early in the am if using in the evening).
Another way is to add UNsweetened KoolAid Any red flavor - I like black cherry - will work but of course it will flavor the icing. If that's not a problem it works well.
Again it must be made the night before and helps if you start w/one of the colors mentioned above. I never measured how much KoolAid used but it's not much - maybe a 1/2 teaspoon per cup?