see this article -- pizza $5/slice!

http://www.nytimes.com/2009/07/31/nyregion/31pizza.html?ref=todayspaper

note the regular $2.50 (twofiddy) price at lots of places.

soooooo.....

if there's is JUST flour, water, a little tomato sauce and some cheese that takes all of about 20 minutes start to finish (not counting dough mixing! which is fast and then just a wait for it to rise -- so comparable to our mixing and baking) and they can get THAT


then why shouldn't we get $5/serving for our work???

love the owner's comment about possibility of price going down. something to remember about giving discounts.

that was an awesome article! Boy, I feel like I could just hug that guy! Confidence in his work, in his quality, in the taste of his product.

I'd love to have that line outside of my shop!

"And there is an underlying concern about a ripple effect. Other pizzerias might follow suit, said Adam Kuban, 35, the founder of Slice, a pizza-focused blog that reported the new price. Some people might think, Mine is at $2.50 or $2.75, maybe I can raise it to $3. "

Nice! So follow suit all of you underpricing cakers out there!

We will never, ever lower the price, Mrs. Mieles said. It can only go up. It can never come down.


Oh yeah! Even nicer!

LOVE IT! Like I always said, people will pay for what they really want!