I was approached when they rolled it out, and I decided not to join. Lauch was to be in Sept, so too late for fall to New Years brides, and here in the northeast, no weddings until late April. I would have spent $1800+ before I could even theoretically get the first wedding.

Just wondering, how did it work out? Is it worth it?

Yeah, I was in it. It was abruptly, and I mean ABRUPTLY canceled. I got maybe 6 inquiries over 18 months and possibly two cakes. It was the biggest waste of money ever. And the DB brides were serious bargain shoppers. One of my young friends always refers to David's bridal as "the Walmart of the Wedding Business."

LOL. I've always referred to them as the "McDonald's" of bridal shops! Masses produced service.

I've never even heard of it, but it definitely doesn't sound worth it.

I was approached by a David's Rep and turned it down. It was SOOOO EXPENSIVE. Now, the person at my local store is an unlicensed baker!! Not sure why, but that really honks me off.

The program previously was administered by Wedding Cakes Across America. That's the program that ended. I was also contacted by a rep from a different program that had a similar "deal" with David's. My best advice is that it's more efficient to flush your money down the toilet than have to watch it trickle out of your account over a year.

Glad to know this. I get called DAILY by them. Now I no longer have to ponder it!

Yeah - I looked into it recently and it ended because David's Bridal wasn't holding up their end of the deal and the bakers were getting the shaft from their stores. Meaning they were the exclusive baker for the store...but weren't being recognized as such by the local DB staff. I know there is more to the story that I don't know..obviously...but that was the gist of what th WCAA rep told me.