cakeymom Posted 22 Jun 2009 , 9:24pm
post #1 of

I am seriously contemplating opening a cupcake storefront. It would go in a semi-mall that has a Talbot's, Ann Taylor Loft, Jos. Banks, Jimmy John's. And other various boutiques. We do not have a "True" cupcake shop in our city, so the possibilities are endless - parties, weddings and the like are wide open.

I have a lot of research to do - ovens, display cases, racks, insurance, the whole nine yards!!!! The space is "Vanilla".

My question is this with all that being said. Is it unrealistic for me to sell an average of one hundred cuppies a day? This area is near a hosp and other offices, and this zip code is the most affluent in the city.

Thanks,

cakeymom

21 replies
playingwithsugar Posted 22 Jun 2009 , 9:31pm
post #2 of

Do a feasibility study. Go to the parking lot and watch to see how many people shop there. Go into the stores and ask about the number of customers per day.

Theresa icon_smile.gif

cylstrial Posted 23 Jun 2009 , 12:54am
post #3 of

Just go talk to the mall management. They will be able to tell you what the average $ per square foot is for the mall. They will expect you to make that as well. They will be able to give you lots of info.

cakeymom Posted 23 Jun 2009 , 3:26pm
post #4 of

THANKS!!!!


cakeymom

Renaejrk Posted 23 Jun 2009 , 3:36pm
post #5 of

good luck!

kandu001 Posted 23 Jun 2009 , 4:18pm
post #6 of

That sounds similar to a place near me and I think a cuppie shop would do great there too. The only problem in my mini mall is I don't think that there is any space left for a cuppie shop. However, I would say that with stores like that I think a cuppie shop would do great!

Cakerer Posted 23 Jun 2009 , 4:22pm
post #7 of

Since there is a hospital nearby, you could probably branch out from the cupcakes into other things as well. Best of luck! I'm very excited for you icon_smile.gif

cookieaddict Posted 23 Jun 2009 , 4:33pm
post #8 of

A mini mall is a good place for a cupcake store. I'm a mother of two children and when we visit the mall, no matter what the economy is, we end up buying something to eat. Why not a cupcake? Kids love them and adults too. Good luck, it is an exellent idea.

Write up a business plan and weigh what your cost will be and how many cupcakes you will need to sell to make profit.

tinygoose Posted 23 Jun 2009 , 4:52pm
post #9 of

100 cuppies is going to gross about $250 per day. Not nearly enough. I would think you would need at least 500-1000 cuppies a day to stay in business.

Also don't forget you'll want to sell beverages...milk, coffee, at least. Like you said...price out commercial ovens, 3 compartment sinks, commercial fridges (health dept won't let you use a reg. fridge or oven), build out cost, commercial mixers, work stations, displays, rent, utilities, labor costs, accounting costs, business & health licensing cost....there is alot that goes into it. I would say you are looking at at least 50k in start up costs conservatively, but I definately think it is doable.

cakeymom Posted 23 Jun 2009 , 7:53pm

I have a lot of work to do in order to see if this is feasible. Everybody has given me food for thought for sure.

Going out and looking at places and trying to decide where I would like to put this shop is just the tip of the iceberg.

I will also be doing specialty cakes along with the cupcakes. So that will help boost my bottom line. I just don't want to get too diversified.

thanks again all,

cakeymom

pamela82 Posted 27 Jun 2009 , 9:28pm

Hello,

the idea is a great one. I think you would need to do alot of work but if you stick with it should be ok.

The things i would be doing to find out more information

A. Ask people who shop their would they love to buy cup cakes. So go into where you want your shop and ask customers. you can ask other retailers around would they think a cupcake shop would work.

B. look into doing diffrent things as well like cakes, coffees, drinks, catering etc.

C. look at doing alot of work from your own home. EG making the cup cakes from your own home and taking them into your shop to decorate.

WeddingCakeEnchantress Posted 28 Jun 2009 , 4:45pm

If you are starting a cup cake business from scratch do you know that baking and decorating the cakes is only 1/3 of the business? The other 2/3 are Marketing and Planning. The other 2/3 is the hardest part of all. Think of it as a novel. You can read it easier than you can write it. When you create a business you have to not just imagine how it works but you have to capture it in writing to formalise your business set up to make it real then it happens. (Procedures, policies, terms and conditions, staff training manual, how to notes for production techniques, bookkeeping, health and hygiene, occupational health and safety, suppliers, staff conditions, uniforms, logos, product development, shop front look, competitors, tax, government compliance's, strata fees, levies, solicitors, accountants, web site, recipes, competitor dirty tricks campaigns... the list goes on and on)
To make it easier consider opening up a franchise business in a mall like Muffin Break. Same same but different. The owner who sells you the franchise does the thinking ie the marketing and planning for you and you just do the creative stuff and follow their orders. When you know what you are doing, make the plans for your new business which will take no less than a year of solid hard work in writing, then sell the franchise and start your own business and if that works out well franchise it and sell your concept to others which is far more profitable than just making the cup cakes I can assure you. Good luck and don't waste your money on a dream...spend it on a reality.

dhccster Posted 28 Jun 2009 , 4:51pm

I think this is a great idea. When mom's take their kids shopping, they always stop for a treat. With the hospital being near, I think that would bring you a lot of business. I bet around the holidays you could do really well with holiday themed cuppies. Good luck to you.... I wish you the best of luck!

CarrieBear Posted 28 Jun 2009 , 5:03pm
Quote:
Originally Posted by pamela82


C. look at doing alot of work from your own home. EG making the cup cakes from your own home and taking them into your shop to decorate.





Unless you are a licensed home baker for baking in your home this isnt an option here in the US. Its illegal.

if you are a licensed home baker that would be an option.

cupcakes4lyf Posted 4 Jun 2013 , 4:19am

@tinygoose 

no you do not, for my business to sell 90 cupcakes a day it costs us $600 for two weeks. we make over four grand just from cupcakes a week

cupcakes4lyf Posted 4 Jun 2013 , 4:21am

no you do not... i sell 90 cupcakes per day give or take and it costs us $600 for two weeks worth of cupcakes... i make over $4000 per week just from cupcakes...

scrumdiddlycakes Posted 4 Jun 2013 , 4:57am
Quote:
Originally Posted by cupcakes4lyf 

no you do not... i sell 90 cupcakes per day give or take and it costs us $600 for two weeks worth of cupcakes... i make over $4000 per week just from cupcakes...

So you sell your cupcakes for over $5.80 each? Unfortunately, that isn't feasible for most bakeries.

cakefat Posted 4 Jun 2013 , 8:54am
Quote:
Originally Posted by cupcakes4lyf 

@tinygoose 

no you do not, for my business to sell 90 cupcakes a day it costs us $600 for two weeks. we make over four grand just from cupcakes a week

 considering that this thread is from 2009, I bet they figured out whether or not they can do the cupcake thing.....a few years ago.

 

so you're actually saying that you make 4K USD (USD, AUD? CAD? etc wherever you are) a week, selling 90 cupcakes per day? You make 8K in two weeks and only spend $600 in total for supplies (for two weeks)?

 

Even if you're open 7 days a week, that is 630 cupcakes sold per week at $6.34 (or so) per cupcake. That's a mighty pricey cupcake.

Where in the world would someone pay that much for a cupcake? Just curious?

 

Edited: Unless you're Peggy Porschen!?  Are you???! I heard her cupcakes were pricey.

allycrumbs Posted 4 Jun 2013 , 9:19am
Quote:
Originally Posted by cakefat 

 Even if you're open 7 days a week, that is 630 cupcakes sold per week at $6.34 (or so) per cupcake. That's a mighty pricey cupcake.

Where in the world would someone pay that much for a cupcake? Just curious?

 

 

A cake company here sells their cupcakes at an average of RM15 (about USD5) - fondant disc with a simple 3D topper. There are people who are willing to pay that much.. in this case, largely due to branding, IMHO.

 

So, perhaps $6.34 is possible.. if the "$" was used liberally.

 

OR, like you said, if cupcakes4lyf is in fact Peggy Porschen :)

scrumdiddlycakes Posted 4 Jun 2013 , 9:40am
Quote:
Originally Posted by allycrumbs 

 

A cake company here sells their cupcakes at an average of RM15 (about USD5) - fondant disc with a simple 3D topper. There are people who are willing to pay that much.. in this case, largely due to branding, IMHO.

 

So, perhaps $6.34 is possible.. if the "$" was used liberally.

 

OR, like you said, if cupcakes4lyf is in fact Peggy Porschen :)


There are definitely places that sell for $5+, there is a lady on CC that makes amazing cupcakes that are more art than cupcake, they start at $15, and people buy them.

However, the idea of selling 90 a day, to walk-in traffic, to the average consumer in a mini mall is pretty much impossible. sadly, lol.

Evoir Posted 4 Jun 2013 , 10:57am

AI wonder if the OP opened her mall business in the end?

Declansmama Posted 20 Jun 2013 , 4:12am

AI would say yes. I do a farmers market fro. 2pm-7pm and sell over 96 cupcakes and 30 brownies. This is in a small town and just a few hours. I would tho k a store front would sell that in half a day if in a good area ;-)

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