Hi to all my fellow cake peeps,
I own a beautiful cake studio in the Orlando Florida area. I have been opened for almost a year and have come across this issue.
Any suggestions on how to break in with wedding planners and caterers?
It seems like it is a huge clique going on with just one or two cake shops being used by the majority of planners. it is been nearly impossible for a new person on the block to break in to any preferred list or referals?
One last question? Are wedding planners or caterers getting a referal fee? in general terms.
Thanks for any and all post to this thread.
Michael
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