Have The Foodnetwork Shows Helped Your Business?
Decorating By beagledog100 Updated 13 Jul 2008 , 1:49am by jo_ann
With all the great cakes shows on FoodNetwork have you noticed an increase in your business? or have you found a lot of people want the cakes like Duff makes, but can't afford them?
I don't know that they have increased my business, but I have had a customer say, "You know how on Ace of Cakes they do this...." I got a little panicky thinking to myself, hey lady, you realize I'm not on that show right?? But I took a hint from Bronwen, she said you just tell them sure I can do that and then figure it out later lol. But I agree with you that now people want these custom, carved cakes but don't want to pay a premium price. They just don't realize how much work goes into these things.
The shows have definietly made people more adventurous with their cakes.. doesn't mean they want to PAY for this adventure though. 
I love how they come and ask about a 3 tiered topsy-turvy cake for their child's birthday with fondant cut-outs and beads on wires and fall over when you tell them it will cost them $450.00. Yeah.. because 9 layers of cake are going to carve and balance themselves.. no problem. 
Their eyes have seen the glory but their brains haven't caught up yet.
In their minds, "just a birthday cake" is a $20 cake. It's those wedding cakes that are so dog gone expensive! The fact that they are wanting a cake that is 5 or 10 times as ornate and more work than a wedding cake just does not compute ... it's a birthday cake and birthday cakes are "posta" be twenty bucks.
Their eyes have seen the glory but their brains haven't caught up yet.
I LOVE that! It's true. I mean, they think that if Duff and staff can get several of these cakes done in less than half an hour, what's wrong with me? 
On the bright side, I do get a lot more challenging cake orders now that people have been exposed to the different options via FoodNetwork.
Deanna
But I took a hint from Bronwen, she said you just tell them sure I can do that and then figure it out later lol.
I'm glad I'm not the only one that that does this. Oh sure I can 'do' anything. Sometimes I could kick myself for having that additude.
But I took a hint from Bronwen, she said you just tell them sure I can do that and then figure it out later lol.
I'm glad I'm not the only one that that does this. Oh sure I can 'do' anything. Sometimes I could kick myself for having that additude.
Me, too. That's how I did my basketweave with real ribbon woven in ... bride asked if real ribbon could be used; I said "SURE!" then after she left, said, "Oh crap, now I have to figure out how to do this!" A couple asked for Hawaiian type foods for their Hawaiian themed reception. "No problem!" I said, then after they left, it was "Google .... Hawaiian recipes ... SEARCH!"
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