I'm looking for ways to increase my small home cookie business. So far its been word of mouth. I don't market myself very well and need all the help I can get. Anybody got any ideas?
When I first started I never left home without some cookies to hand out-the bank, doctor's office, hubby's work, etc... I also did alot of cookies for our schools. I also did alot of fundraiser type things-always got orders from these. This is how I built up my portfolio as well.
Are you licensed? If not you have to be careful about who you advertise to.
The reponse I have recieved from one email to family and friends has been enough to keep me busy. I made up some samples of a up coming holiday, took some pictures and sent out the email. I ended up making over 70 cookies for that holiday and the orders have not stopped coming in!
Good luck! : )
I have done it the same way. Every time I go to a Dr appointment, physical therapy, or get my hair done, I take in cookies. My business has grown from there.
I did go to Vistaprint.com and had free business cards done up and I carry them with me all the time. If I am at a store and here someone talking about cakes, birthdays, cookies, I hand them a card and ask them to keep me in mind.
I seem to be more cookies than cakes lately, which is okay with me, I really enjoy the cookies.
I don't have to have a license. I am considered a home food processor. I did have a health inspection so am good to go. If I want to sell online, then I need a license for $200. I got my business cards from Vista Print also.
Samples - will do this