Should I Change My Biz Name?

Business By heathercarnold Updated 8 May 2008 , 2:56pm by elainec

heathercarnold Posted 28 Apr 2008 , 10:41pm
post #1 of 53

I am on the fence about my business name and It's time to either renew or change it.
Currently it is - Sweet Emotions Bakery
I think it's just too long, and kinda boring. Plus a organic bakery in town just added a wedding cake shop names Sweet Escape and I don't want there to be any confusion between the two.

So what I am thinking is "Piece"
I like it cause it feels younger not to traditional which matches me better cause I'm only 21 and nothing about me is traditional.
Here are some logos I've been messing around with..

I want something shorter, cause saying Sweet Emotions Bakery is a mouthful! Any suggestions?

52 replies
YummyFireMummy Posted 28 Apr 2008 , 10:47pm
post #2 of 53

I can't see the logos to comment but I love the name 'Piece' I think it's very modern and funky.... icon_smile.gif

aligotmatt Posted 28 Apr 2008 , 10:47pm
post #3 of 53

so it would just be "Piece" or Piece bakery? piece of cake? I can't see your logo

lorrieg Posted 28 Apr 2008 , 10:47pm
post #4 of 53

That's good. What about Slice(s)?

tonimarie Posted 28 Apr 2008 , 10:50pm
post #5 of 53

I can't see your logo icon_sad.gif

heathercarnold Posted 28 Apr 2008 , 10:54pm
post #6 of 53

not sure whats with the logos, when i look at the post i can see them so how do I fix it so you can to?

doreenre Posted 28 Apr 2008 , 10:57pm
post #7 of 53

That's good. What about Slice(s)?

I think pizza slices, when I hear 'slices'. But I really like "Piece".

KHalstead Posted 28 Apr 2008 , 11:10pm
post #8 of 53

what about "tier" or "tiers" that signifies wedding cake!

Melvira Posted 28 Apr 2008 , 11:11pm
post #9 of 53

Ok, not to poo-poo on your parade, but when I hear "Piece" I immediately think "of sh*t". Because the single word 'piece' is a common short version of that three-word unflattering description. I'm sorry, I'm not trying to be negative, just want to bring to light a possible downside. I like the idea of a trendy name like that... maybe just not that exact one. Obviously you're the only one that can decide if the benefits of the name outweigh potential 'issues'. icon_wink.gif And if you really like it, go for it!

KASCARLETT Posted 28 Apr 2008 , 11:18pm
post #10 of 53

What about something like Piece of Cake. That's catchy and short too.

Oh, what about All Smiles Bakery, that's kinda catchy and cute! Makes you want to smile, huh? hehe

Ah-na Posted 28 Apr 2008 , 11:37pm
post #11 of 53

What about "the best damn cakes"
That's young and hip, at least I think is is! icon_eek.gif

yummymummy Posted 28 Apr 2008 , 11:37pm
post #12 of 53

I can't see the pix either. icon_confused.gif
Anyway, let's see...Sweet Piece, I like the suggestion of Piece of Cake, Sweet Confections...I'll be thinking about this all night! icon_rolleyes.gif I'll post again if anything else pops up. icon_biggrin.gif

confectionaryperfection Posted 28 Apr 2008 , 11:44pm
post #13 of 53

sorry but piece and sweet piece make me thing of a** or sex like a sweet piece of a** maybe thats just how we think in ny

Zombiecakes Posted 28 Apr 2008 , 11:48pm
post #14 of 53

I thought Piece of A** also.
That would certainly be edgy!

melissaanne Posted 28 Apr 2008 , 11:48pm
post #15 of 53

I like Piece of Cake. I think it is a good idea to change it if you are going to be confused with another place. Good Luck with it!

yummymummy Posted 28 Apr 2008 , 11:49pm
post #16 of 53

"sorry but piece and sweet piece make me thing of a** or sex like a sweet piece of a** maybe thats just how we think in ny"

LOL!!! I didn't think of that! icon_lol.gif You're right! I'm dying! icon_lol.gif Can you imagine the kind of customers that'll come calling! icon_cry.gificon_lol.gif Ok, scratch those suggestions!!![/quote]

michellenj Posted 29 Apr 2008 , 12:57am
post #17 of 53

You could specialize in naughty cakes with the name "Piece". icon_biggrin.gif

There is a pizza place near us called "Peace a Pizza" that has a funky vibe, unusual flavors, and neat atmosphere. They have a volkswagon Beetle with their logo that they drive around in.

foxymomma521 Posted 29 Apr 2008 , 1:12am
post #18 of 53

My mind went there too icon_redface.gif
I really like piece of cake. It's catchy and to the point icon_smile.gif

GI Posted 29 Apr 2008 , 1:21am
post #19 of 53

Quick question. Will you lose customers when they come looking for you and find a different name for your shop? Will those customers go to this new competitor because, gosh, the name sounds familiar but the "other store" (YOU) have a different name now?

I'd hate to see you lose customers because of a name change.

Just my 2-cents.

lovetofrost Posted 29 Apr 2008 , 1:29am
post #20 of 53

I don't think of a bakery and yummy cakes and things like that when I hear "piece". I think keeping your name would be best.

Swede-cakes Posted 29 Apr 2008 , 1:35am
post #21 of 53

"Piece" reminds me of the bakery where I used to live in Natick, MA. This guy owned it, the name of the shop was "Pieces". They did our wedding cake over 11 years ago! Loved the cake and the name! icon_biggrin.gif Can you use Pieces if you're in a completely different state? I have no idea...

justducky Posted 29 Apr 2008 , 1:40am
post #22 of 53

I'm curious if this other bakery has their name registered. I know here, if the names are at all similar the "new" person has to have written permission from the other business to use a similar name.

lilacc01 Posted 29 Apr 2008 , 1:58am
post #23 of 53

I think piece is young and edgy and toungue-in-cheek! Go for it!

heathercarnold Posted 29 Apr 2008 , 3:45am
post #24 of 53

Thanks for all your suggestions!
I have a Piece of Cake bakery only 2 hours away so I can't go that route. I will try my rough draft of my logo again:
I don't think a name change will effect me at all, I don't have a shop yet but hope to get one going soon. Right now I am only making cakes in the summer cause I'm a full time student at UO and I make cakes to pay my rent icon_smile.gif
My sister is the one who came up with the name she is real big on going green and I want to incorporate that into my feel of things. That is kind of where piece came from because it's more then a piece of cake, it's a peace of mind. Anyway, thanks for the suggestions I hope my logo worked this time and if it does remember it's only a start..

YummyFireMummy Posted 29 Apr 2008 , 4:58am
post #25 of 53

Love the logo except not that keen on the colours...that's just me though....What about a lime green in there somewhere??

Sugar_Plum_Fairy Posted 29 Apr 2008 , 5:20am
post #26 of 53
Originally Posted by confectionaryperfection

sorry but piece and sweet piece make me thing of a** or sex like a sweet piece of a** maybe thats just how we think in ny

Lol - I'm originally from NY too and must admit that's the first thing I thought of too!

(By the way, confec.perfec., congrats on reaching your weight loss goal!! Wow! Way to go!!)

tcakes65 Posted 29 Apr 2008 , 5:53am
post #27 of 53

The same connotation popped into my head when I first saw the name also. icon_redface.gif The single name "piece" may confuse your target market and turn away potential clients. You're changing your name to prevent losing clients and a single name such as "piece" could result in the same outcome. People need to immediately know that you are a cake business when they hear or see your name. It's easy to figure out with the nice logo design, but in other instances it could be confusing.

yummymummy Posted 29 Apr 2008 , 10:14am
post #28 of 53

Now that I see the logo, I like the Piece better. W/o it, Piece could be a lot of we've already touched on! icon_wink.gif As far as colors go, I'm agreeing w/ the Lime green suggestion. With maybe some chocolate brown and a splash of teal. icon_smile.gif

foxymomma521 Posted 29 Apr 2008 , 11:35am
post #29 of 53

I like it with the logo too. I may be in the minority, but I like the colors. I think pink is a great color to pair with cakes and sweets icon_smile.gif

Swede-cakes Posted 29 Apr 2008 , 12:01pm
post #30 of 53

Yup, now that I see your logo, I really like the name with it! And I like the colors too. On my monitor, it's coming up as a kind of French vanilla background and a russett red name. Imo, it's fresh and unique, with kind of an outside of the box thinking. Good luck!

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