Prices On Websites?

Business By Mac Updated 20 Apr 2008 , 1:49pm by vickster

Mac Posted 17 Apr 2008 , 3:25am
post #1 of 24

Can anyone tell me if having prices on your website help your business?
I am considering adding them to mine and would like some advice. TIA--pam

23 replies
KoryAK Posted 17 Apr 2008 , 3:43am
post #2 of 24

I have them on mine and I like it. Keeps out the bargain hunters.

lovetofrost Posted 17 Apr 2008 , 3:53am
post #3 of 24

I have them on mine. I agree with the other post. People who are just shopping around can get a feel for the pricing before they even call. I like to do that myself so I thought it would be a good thing to do.

mypastrychef Posted 17 Apr 2008 , 3:54am
post #4 of 24
Quote:
Originally Posted by KoryAK

I have them on mine and I like it. Keeps out the bargain hunters.




I agree! My phone rings with more people who are wanting to place an order rather than wanting to know how much is a cake.

You could always be general and not specific since so many designs fluctuate.
mpc
www.mypastrychef.com

Mac Posted 17 Apr 2008 , 4:03am
post #5 of 24

Thanks--
I have had 4 calls in the last week for prices and no return calls. I think I will definitely add general prices this weekend.

nefgaby Posted 17 Apr 2008 , 4:23am
post #6 of 24

Sooo do you all have prices per serving, just a general idea, or do you all go into detail?? I guess I should check y'all websites ...

I only have prices per serving on my website, for a regular cake and a 3D cake, I only do fondant though ...

CakeDiva73 Posted 17 Apr 2008 , 4:43am
post #7 of 24

I list my prices by cake size and then I also give an estimate "per serving" price for tiered cakes that includes local delivery. I wanted to make it quick and easy for someone to either pick out a single cake for a party or a tiered cake for a more fancy event.

Then in the gallery section where I have pictures of all my cakes, I put in small font the cake details (size or specialty flavor) and what the cake cost is so they can see the 3 tiered gift box cake will cost $175 (or whatever). I also would like to make it easy what the prices are....if they don't care for them, that's okay.

I decided along time ago that I was going to charge enough to make it worth my while. I haven't posted a link to the website here because I am embarassed, lol. I'm sure there are a ton of things that look like cr*p and I am afraid to hear it yet! icon_smile.gif

indydebi Posted 17 Apr 2008 , 12:15pm
post #8 of 24

This is the era of the internet and the information age. When brides scan the internet, they are looking for INFORMATION .... they are not looking for phone numbers so they can CALL to get information.

Brides tell me if a website has no pricing info, they click out and move to the next one. The archaic thinking of "I'll hook 'em with my sales pitch when they call!" is SO out of date. Because they are NOT calling. Your first opportunity to make that sale is NOT when they call ... it's when they hit your website.

My husband bought his new truck via the internet. He bought from the dealership that provided him all of the info on the website. The other websites who had a "click here for more info", only to request his name and number so a salesman could call him, never had a chance at getting his business. He didn't WANT a salesman to call him and take up his time ... he wanted INFORMATION. When he bought his truck, the salesman only had to write up the deal..... that truck was a dun-deal before hubby even walked onto the lot.

I have all of my pricing front and center. It acts as a pre-qualifier. They can see right away if I'm in their budget or not. If I am, they call me. If I'm not, they don't waste my time.

I dont' have time during the day to answer the same "how much is your cake? how much is your cake? how much is your cake?" questions all day long, over and over.

I even have my "Budget Wizard" downloadable from my website, so I bride can figure DOWN TO THE PENNY what her reception will cost her before she even picks up the phone to call me.

I let my website do the work for me. It screens out the ones who would waste my time. It hooks the ones who are looking for my price range. I have double and triple booked dates during peak season, and I've turned down business because my calendar is full, so it's not hurting me at all.

MichelleM77 Posted 17 Apr 2008 , 6:14pm
post #9 of 24
Quote:
Originally Posted by indydebi



Brides tell me if a website has no pricing info, they click out and move to the next one..........

.........I have all of my pricing front and center. It acts as a pre-qualifier. They can see right away if I'm in their budget or not. If I am, they call me. If I'm not, they don't waste my time....

...I let my website do the work for me. It screens out the ones who would waste my time. It hooks the ones who are looking for my price range. I have double and triple booked dates during peak season, and I've turned down business because my calendar is full, so it's not hurting me at all.




As always, Indy has hit the nail on the head. icon_smile.gif

ccr03 Posted 17 Apr 2008 , 7:22pm
post #10 of 24

When I was starting out (ha! who am I kidding, I still am), I was kind-of afraid to list my prices, but now that I am more comfortable w/it, I think I should/will.

angelbabe_28f Posted 17 Apr 2008 , 8:34pm
post #11 of 24

**Brides tell me if a website has no pricing info, they click out and move to the next one. The archaic thinking of "I'll hook 'em with my sales pitch when they call!" is SO out of date. Because they are NOT calling. Your first opportunity to make that sale is NOT when they call ... it's when they hit your website. **

WOW! I NEVER even thought about it this way....and you know what the funny thing is....I do it all the time....if I am looking for information and cant find pricing, I move on! What a revelation!

However, now I am at a lose of what to do as a result of this life altering revelation....I have basic pricing on my website according to cost per person, but still have people emailing me for pricing information...and these emails never result in an order. The bigger problem is that I don't price my cakes based on per person....I use one of the Pricing Matrix programs that I found on here. So how do I list my pricing now, short of listing a price next to photos of cakes already done?

Help...I'm stumped!

MichelleM77 Posted 17 Apr 2008 , 8:35pm
post #12 of 24

See, I'm afraid to verbally state my prices, have a hard time taking money from people, so listing them on my website avoids me having to say it 99% of the time. icon_smile.gif

SugarBakerz Posted 17 Apr 2008 , 9:00pm
post #13 of 24

I have a pricing index on my site.. the link is for flavors and pricing. It lays out things like starting price per serving on carved cakes, 3D cakes, and tiered/wedding cakes.... I have set prices per cookie on sugar cookies, per cookie cake, per specialty layered cake (holiday cakes like red velvet), Chocolate covered oreo prices by the 1/2 dozen.... each pricing has a photo by it with a blurb underneath the pricing if there are additional charges.... for instance. I charge $22 for a 1/4 sheet cake, but I add $6 for the topper if they go that route.... I don't think it is right for them me to eat that $4.... basically their cake costs more than an average sheet because it costs me more to make it. I hope this helps you. I don't get many calls about my prices because most people look there... if someone calls and asks for prices, I simply direct them to the website... unless it is someone without internet, then I will give them the price.

laurascakedesign Posted 17 Apr 2008 , 9:09pm
post #14 of 24

Instead of listing prices per serving, or prices for certain sizes, I just show a pic of a cake that I have done, and how much it would cost for that cake (no extra for flavors, flowers, etc) I am pretty sure that most brides/customers don't want to think about a 12" round and a 14" square, and gee, let me calculate according to this serving list on another link how many people it serves. so on and so forth.
Most people, especially brides, are super busy, and they just want to look and know.
What I also have on my website is a pricing info page, and that breaks down what costs more (ie icing flowers, fondant sculptures, etc) and what doesn't (ie ribbon, etc). This way if they want to know more they can, or they can shop like me, and like others that have posted replies, the quickest way possible.
Remember, internet is quick and easy. Don't make it harder or you'll drive people away.

HerBoudoir Posted 17 Apr 2008 , 10:12pm
post #15 of 24

Just as a note - my SO's parents are celebrating their 50th anniversary next year. He's checking through local venues for possible locations for a decent sized party - 75-100 guests. We've already narrowed it down to 2 venues based ONLY on information we found on the web.

So by all means - put up pricing on the web, because we skipped right over any website that didn't at least have ballpark pricing.

indydebi Posted 17 Apr 2008 , 11:26pm
post #16 of 24

And a minimum of "ballpark pricing" is what they are looking for. Knowing that a cake starts at $2.50 or starts at $7.50 makes a big differnce to a bride and her budget.

I have considered putting a "this cake costs this much" on some of my pics, but I don't want to go back in and change all those numbers when I have a price increase. icon_lol.gif Plus I don't want brides to think "this picture is the only way to get this cake" .... meaning if the picture is a cake that serves 200, I dont' want her to think she can ONLY get that cake for 200 ... it CAN easily be made to serve 100 or 300. I have started putting "Cake serves 200 as shown and can be adjusted for larger/smaller events" to let them know they are not locked into "what you see is what you get".

beccakelly Posted 18 Apr 2008 , 3:36am
post #17 of 24

i just received this email from a bride i met with last week. she is booking with me and i asked her where she found out about me. (i usually do at the tasting, but i forgot when i met with her). she replied that she found me from a web search and then added this :

"you offered pertinent info up front (such as pricing, etc.) that I didn't have to make a phone call to find. That was really important to me when I was narrowing down choices--what use is a website if it doesn't give you any "real" information? Yours did just that. "

i'm not making this up, this is exactly what she wrote to me. heck ya pricing info is important on a website, as well as other very common questions.

stsapph Posted 18 Apr 2008 , 4:07am
post #18 of 24

Being recently married, I know it definitely helped me to find prices online, even it it was only a ball park. Granted, it was almost impossible for me to find websites for vendors in my area at all! Guess we are still a little slow in my area getting into the internet "fad" icon_wink.gif

So when I grow up and open my shop one day, definitely will be adding at least basic pricing on my web site.

indydebi Posted 18 Apr 2008 , 12:20pm
post #19 of 24

beccakelly, that email is priceless! I'm saving it and I'm sure it will resurface frequently in future pricing threads!

ZAKIA6 Posted 18 Apr 2008 , 12:28pm
post #20 of 24

glad i found this post. as i am working on the wording and format for the pages of my website. i will definitely take this into consideration.

cakesbyjess Posted 20 Apr 2008 , 6:02am
post #21 of 24

indydebi ... as usual, your amazingly wise insight has convinced me to change my mind about this whole "prices on my website" issue. I have always had the mindset that it's better not to put my prices on my website because I don't want someone to rule me out just because of my prices. But ... I also get tired of spending my time replying to emails/phone calls with pricing info and then never hearing from people again. So, I think you've convinced me to add my prices to my website. It really does make a lot of sense. I spent the first few years of my business underpricing myself way too much, and I think I've finally gotten to the point where I'm charging enough to make it worth my while. So, if a bride sees my starting prices on my website and knows that it's more than she wants to spend, then neither of us will waste our time. Brilliant! Thank you, Debi!!! icon_smile.gifthumbs_up.gif

loriemoms Posted 20 Apr 2008 , 11:33am
post #22 of 24
Quote:
Originally Posted by indydebi

And a minimum of "ballpark pricing" is what they are looking for. Knowing that a cake starts at $2.50 or starts at $7.50 makes a big differnce to a bride and her budget.

I have considered putting a "this cake costs this much" on some of my pics, but I don't want to go back in and change all those numbers when I have a price increase. icon_lol.gif Plus I don't want brides to think "this picture is the only way to get this cake" .... meaning if the picture is a cake that serves 200, I dont' want her to think she can ONLY get that cake for 200 ... it CAN easily be made to serve 100 or 300. I have started putting "Cake serves 200 as shown and can be adjusted for larger/smaller events" to let them know they are not locked into "what you see is what you get".




I have prices on my celebration cakes, but the wedding cakes I also put Starts at..and not the final price. I used to have the prices for wedding cakes, but then I got calls from brides saying "I want cake so and so, but I also want to change the flowers to such and such or I want it in carrot cake" I have to explain to them the price of the cake is based per serving and the cake is more with carrot cake, etc. People seem to just ignore disclaimers. I prefer to tell them to come in a for a consultation and get a final price for the wedding cakes. They are least know it is starting at a price and are prepared. This just doesnt seem to be the case with the celebratin cake..dont know why. They like to just look for a cake that matches their party and order it.

chutzpah Posted 20 Apr 2008 , 1:47pm
post #23 of 24

I'm the odd one out, I guess! I don't have prices on my website!

It hasn't hurt my business at all. I'm fully booked every weekend and have to turn awaybetween 5 and 30 orders per week.

vickster Posted 20 Apr 2008 , 1:49pm
post #24 of 24

I am just about to make a change on my website about that. I'm actually going to take OFF my fondant prices.
What I have now is I list a base price for each cake size (and approximate servings). This includes top and bottom border, two colors (besides white) of any simple decorations that can be piped on, and a piped message.
I also list the cost of a few other things that I'm commonly asked. I list those as "$X and up." For example, carving is $10 and up, I'm in a college town and there are a few things I get over and over again (boustier for lingerie showers) that are quickies for me. Frozen Buttercream Transfers $15 and up. Stacking layer cakes, stuff like that that I regularly do. And the price for the edible photos.
That works great for buttercream cakes, but I am thinking of taking down the basic price list on my fondant cakes and just leaving up some examples of cakes with their prices. (I have a little different business than Indy Deb, so we differ on this.) When people order fondant cakes from me, they're usually wanting something sort of "Ace of Cake" that is loaded with custom work. The base price list I have is so irrelevant to what they end up wanting. In other words, the custom work costs way more than the cake, which I think is upsetting to the customer. Because they look at the basic cake price and get an idea in their head, and then the price skyrockets with all the custom work. To me, selling fondant cakes is a lot like selling a painting or sculpture. Each one is very different and the size (number of servings) is a minor aspect of its value.
Except for really fancy stringwork (not popular with my college town crowd) buttercream doesn't seem to have the huge price fluxuation that the fondant and gumpaste cakes do.

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