This was discussed a while back and I believe it was $300 a month at the time and all you got was some web stuff and it was non-exclusive for the stores. The consensus on the board was a resounding "no way". Just wanted to let you all know that they are now offering an exclusive program (as well as other levels that are lower priced) for $200 a month. Only one baker per store and you can put your stuff in there. This time, its worth it to me.
Good luck!!! Let us know how it goes. I know there's been a lot of discussion about this. Can't wait to hear how it turns out for you!