100 Dozen Christmas Cookies - How Much $$$

Baking By absolutecakes Updated 26 Oct 2007 , 9:07pm by Erdica

absolutecakes Posted 24 Oct 2007 , 10:42pm
post #1 of 25

I got an order for 100 dz Christmas cookies. She wants them to look classy and nice as she is giving them to her clients.

I just got some cutters for tea cup cookies, they are cookies that sit on the edge of your coffee/tea/hot chocolate/etc cup. They are about 1 1/2 x 1 1/2 inches. I thought they would be cute or I could do a nativity scene or just generic xmas shapes. I was going to use Tobas glaze as the icing. She also wants them wrapped nicely by the dozen ready to give away.

So question is....how much should I charge per dozen?

I was thinking somewhere between $20-24/dz. What do you think?

It's going to be ALOT of work.


24 replies
elizw Posted 24 Oct 2007 , 10:43pm
post #2 of 25

i do decorated cookies for a couple of customers. i charge $50/doz which also includes a small inexpensive basket and wrapped with a bow.

have you checked websites in your area and what they charge?

by the time you finish....you might think whatever you are getting, it is not enough! do a good job and she will be a great customer for life!

KHalstead Posted 24 Oct 2007 , 10:47pm
post #3 of 25

I think your price range sounds really good!! A quick way to package the cookies......at least this is what I do and people always compliment me on the packaging..I use the cello bags or just the wilton clear plastic bags, put the cookies in individually or you could do a couple in a bag or whatever, then get some scrapbooking paper cut it to size and fold it over the top of the bag and staple in a couple spots......I've even added bows to some.....A.C. Moore has thousands of sheets of scrapbooking paper and at least a hundred that they sell individually so you could mix and match different colors, prints, patterns, etc. if you wanted to.

lorrieg Posted 24 Oct 2007 , 10:51pm
post #4 of 25

Hi Katie, I charge about a $1 per inch so those cookies would be $2 each plus packaging. Does she have any idea how she wants them? Perhaps cute little boxes with crinkled/shredded paper and cello bagged cookies with metallic twist ties arranged nicely inside? I'd take the cost of my boxes, bags, ties, bows or whatever and double them for my labour. The boxes could be nice cookie tins from the dollar store or something similar. Toba's glaze is yummy and would be perfect. You could do several different themes. Sounds like fun! Lorrie

calebsmom45 Posted 24 Oct 2007 , 10:52pm
post #5 of 25

That is so cute! I never would have thought of that. I always just tie the bags with ties or ribbon. Great idea!

elizw Posted 24 Oct 2007 , 10:53pm
post #6 of 25

KHalstead -

your packaging is awesome!! i'm going to try that!!!

lorrieg Posted 24 Oct 2007 , 10:55pm
post #7 of 25

KHalstead, that is one great idea!!!! I LOVE the pea cookies!

dreacakes Posted 24 Oct 2007 , 11:12pm
post #8 of 25

Ok so I have to ask?????how did you do the leaves? They are adorable!!!! I have a friend coming over on friday for cookies any suggestion for a good cookie recipe?

KHalstead Posted 24 Oct 2007 , 11:26pm
post #9 of 25

the leaves are super simple I cut mmf with the same cutter and put it on the cookies as soon as they came out of the oven the fondant was white.....then once they cooled and the mmf got firmer I just took a paintbrush and some americolor gels and starting from the outside edge of the cookie I used the red and started moving the brush back and for making a kind of jagged edge all around the cookie, then did the same thing with the orange kinda over lapping and continued until I got to the center of the cookie then took a really thin brush and painted on the veins they were really quick and really easy!!!!

thecupcakemom Posted 25 Oct 2007 , 12:39am
post #10 of 25

Your ideas sound great. I would check to see if she is cool with the Nativity Scene ones. Being that she is giving them to clients she may be more comfortable keeping them generic holiday designs rather than religion. Yeah, yeah, I know "Jesus is the reason for the season," (translation, no one needs to flame me) but her clients may not share that sentiment. icon_lol.gif

lorrieg Posted 25 Oct 2007 , 1:19am
post #11 of 25

I have some mitten, hat and sweater cutters. they would make nice sets and would be appropriate. Also snowflakes are good. Or gingerbread cookies.

absolutecakes Posted 25 Oct 2007 , 4:38am
post #12 of 25

Ok, so I quoted her $5/cookie packaged for the custom glazed cookies and $22/dz for regular traditional gourmet cookies like white chocolate macadamia, chocolate chunk or oatmeal rasin.

My husband is still blown away that people would be willing to spend this kind of money on cookies! I'm sure I will never want to see another cookie again after making 1200 of them!

I'll let you know what she decides, it's either $2200 for traditional or $6000 for the custom glazed. I really hope she goes for the traditional, so much easier!

P.S. Have you been to Toba's website, she is charging $15/cookie for the same glazed cookies! So I don't feel so bad at $5 packaged.


lorrieg Posted 25 Oct 2007 , 12:44pm
post #13 of 25

Hi Katie, yep, I've been to Toba's website. She is a trained Chef and head of a school though and in NY so she might be worth a bit more than us. icon_lol.gif Like a $1 or so. Hahaha

Seriously, you put a lot of time, effort and quality ingredients into the cookies and you are performing a service that the customer cannot or will not do. It's what makes the world go round. Your pricing sounds perfect. I'd rather she chose the regular cookies as well. You could get your own baking done at the same time. Lorrie

mgdqueen Posted 25 Oct 2007 , 1:04pm
post #14 of 25

Good luck-I hope you rake in buckets of cash just before Christmas!! thumbs_up.gif

melvin01 Posted 25 Oct 2007 , 1:17pm
post #15 of 25

Wow! Great opportunity for you, but major work. I hope she doesn't change her mind.

I would go with something like a snowflake, candy cane or stocking, but it depends on what she wants.

I wish I was closer to help, makes the cookie trays I do for the holidays seem insignificant!!

MomLittr Posted 25 Oct 2007 , 1:24pm
post #16 of 25

Wow, sounds like a big job, and a great opportunity! I was wondering when, being the time of year it is, that everyone will be asking about pricing cookie trays. The $22/doz for gourmet cookies sounds pretty good to me (not that I could get that around here); how about pricing the non-gourmet types - plain chocolate chip, oatmeal, snickerdoodles, etc... How do you all price these? Also, if you offer cookie trays for a set price, and just give folks a list to choose from?


canoewoman Posted 25 Oct 2007 , 1:32pm
post #17 of 25

I would go with winter themed cookies so the client doesn't offend anyone with them. Snowmen, mittens, toques, snowflakes, houses, gingerbread men etc, etc. Have you talked with your client to see what exactly she is wanting. I would calculate what to spend by how much she is ordering and 100 dozen cookies is a lot so I think a discount rate should be applied.

jl5949 Posted 25 Oct 2007 , 1:29pm
post #18 of 25

Wow, that's a lot of work. Good for you!!!! Please let us know how it turns out!

NoahLili Posted 25 Oct 2007 , 1:41pm
post #19 of 25

"I would go with winter themed cookies so the client doesn't offend anyone with them. Snowmen, mittens, toques, snowflakes, houses, gingerbread men etc, etc. "

I agree with canoewoman. I was just going to suggest this myself!! Good Luck and have fun!! Post pictures too!

Narie Posted 25 Oct 2007 , 1:56pm
post #20 of 25

I would use 6 shapes, that way each dozen has two of each cookie. I would also avoid cookie shapes that could be fragile and break easily, i.e. snowflake, reindeer, holly leaves- the tips get over browned. Suggestions- Santa, stars (watch out for brown tips again), tree, candy cane, gingerbread men, mittens. Keep the frosting design simple- people are weird about actually eating overly elaborate cookies. "It's too pretty to eat," kind of thing. Also a simpler design is easier for the production line you are going to need.

Price? $24 per dozen plus packaging if she wants something more elaborate than a styrofoam tray.

Either of these boxes would be nice upscale choice. http://www.nashvillewraps.com/ShowSku.ww?Class=047&Type=584

Candy120 Posted 25 Oct 2007 , 2:30pm
post #21 of 25

I did 99.5 dozen cookies for Valentine's Day...there is a picture of them naked on the table in the gallery. Don't scream at me....but I charged $5 a dozen...but I didn't package them, I put them in styrofoam boxes.

Tscookies Posted 26 Oct 2007 , 2:16am
post #22 of 25

Hi absolutecakes - what a great opportunity for you! I just put a picture of some tea cups & pots into my gallery for some possible inspiration. You might consider baking the cookies and then freezing them undecorated to get a jump start on the order. I've found no degradation in flavor/texture when you do that. Good luck & keep us posted.

lorrieg Posted 26 Oct 2007 , 4:57pm
post #23 of 25

I agree tscookies and it will be a HUGE timesaver in the long run!!!

absolutecakes Posted 26 Oct 2007 , 5:13pm
post #24 of 25

Thanks everyone! There are some really great ideas here! This is my first year in business and it's going really well, I just hope I can keep up! I'm one of those types of people that has to do everything myself. I just don't "trust" anyone else to do as good a job. So it's going to be quite the challenge for me this coming year, as I will probably need to hire someone to help, well at least I hope I'm busy enough to warrant it!


Erdica Posted 26 Oct 2007 , 9:07pm
post #25 of 25

Wow. What a great opportunity for you!!

Keep us posted!

There's some great cookie minds on this board. thumbs_up.gif

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