Ok, so my SIL called me yesterday and her MIL needs a 65th anniversary cake. She doesn't want anything too fancy just a pretty cake. I was thinking a tiered cake with some roses or flowers on the top with piping on the sides of the tiers. I live in South Carolina if that helps with the pricing. I can work with fondant better than buttercream so that is not really a price issue to me.
Oh, and this cake will feed about 100 people.
Thanks for your help
Is this your first sold cake?
It took me a long time to figure out my pricing, but I followed the crowd on this one and charge per serving. I'm in Kansas City, Missouri and charge $1.25 for bettercreme and $2.00 for fondant (which I know is cheap on this board, but it's the average price for the market I work in.) Depending on the extra details, I'll add more $$ to the price. So for this, I would charge $125. Although, I think I may increase my prices next year - depending on how busy goes.
Charging per person/slice/serving (whatever you want to call it) is pretty much the industry standard. You need to pick a price that fits with what you want to make and what fits in with your area.
Just for reference, my price went up to $3/serving (and I do BC only) on 9-1-07, due to the severe rising of prices of eggs and other ingredients.
below is the Wilton chart, which I use to determine pricing, to give you an idea of how many servings you can get from a cake.