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khoudek
Forum Addict
Joined: Sep 13, 2006
Posts: 780
Location: Memphis Area, Tn
Birthday: Aug 19
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Sat Mar 29, 2008 8:22 am |
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Ok, actually down right angry is more like it!! I made a garden themed cake for a fellow Master Gardener. This is the link - http://www.cakecentral.com/mod.....id=1204084 Granted it was't a big cake, a carved 9" x 4" x 4" container planter with gumpaste flowers and leaves. Serves 10 to 12. I charged $3.00 per serving for the actual cake and then $31.00 for the gumpaste flowers and leaves for a total of $67.00 ( there were 12 flowers and over 50 leaves, half were wired ). She liked the cake a lot, but left with a comment that she didn't "realize it would cost so much for just 12 slices of cake"!! I very "sweetly" replied it wasn't the cake that costs so much, but my time and talent to make a lifelike planter and plants. That was about all I could think of at the time as she totally hit me from left field. I wish I would have told her if all she wanted was 12 slices of cake she could get a 1/4 sheet from Krogers! |
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kakeladi
Forum SuperStar!
Joined: May 26, 2004
Posts: 6252
Location: Northen Indiana
Birthday: Aug 11
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Sat Mar 29, 2008 8:47 am |
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Well I would NOT have been able to afford that much either:(
I just don't believe we should charge for gp flowers & cake seperately. $3 per serving should include the decorating.....JMHO |
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JenniferMI
Forum Fanatic
Joined: Nov 12, 2006
Posts: 1700
Location: Manistee, Michigan
Birthday: Dec 22
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Sat Mar 29, 2008 8:49 am |
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I've said it before, will say it again.... people have NO clue how much time/effort/skill go into making a cake! I had a bride ask me why the lady is X town charges 1.75 per serving and mine is over a dollar more....
she stunned me that someone would even ask that question! I told her skill level, location, experience all factor into one's price. Sheesshhhh!!! |
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indydebi
Forum Matriarch
Joined: Jul 07, 2006
Posts: 22137
Location: Indianapolis IN
Birthday: Jan 19
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Sat Mar 29, 2008 8:56 am |
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You cannot base your pricing on what YOU are willing to spend. I'd never spend $60,000 for a car, but Cadillac salesmen are making a great living selling cars at that price to people every single day.
$3 is my base price for buttercream. I've never explored the world of gumpaste, but I understand it is VERY time consuming. My standard measuring tool is "If you had to pay an employee to make all of those gumpaste flowers, what would your expense be?" I'll bet you it would be way more than the $36 you'd get for 12 slices of cake at $3 each.
My answer would have been, "Oh, well, if you wanted JUST CAKE, then you should called walmart. I thought you ordered a custom designed one-of-a-kind cake that you can't get anywhere else. If I had known you wanted JUST CAKE, I would have slapped some icing on a sheet cake for you." |
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khoudek
Forum Addict
Joined: Sep 13, 2006
Posts: 780
Location: Memphis Area, Tn
Birthday: Aug 19
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Sat Mar 29, 2008 9:00 am |
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I guess I don't bundle in the charge my gumpaste flowers and figures because each takes a different skill level and time element. This cake took about 6 hours to make, factoring in the gumpaste flowers and leaves. If I charged $3.00 per serving it would price out at $36.00. Definitely not even worth doing it then. She knew the price up front and she knows my work as I done many cakes for fellow Master Gardeners and even past cakes for her, so I don't know why the comment. She didn't have any issues when she ordered it. |
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fluttercakes
Regular Member
Joined: Jun 10, 2007
Posts: 192
Location: Fayetteville, GA
Birthday: Nov 18
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Sat Mar 29, 2008 9:11 am |
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I don't and won't bundle my gumpaste prices with my cake prices since the two are done completely independent of each other until the final presentation...so if you want realistic flowers without pesticides then unfortunately you are going to after to pay for my time and skill...not just the cake ingredients.
Don't let her get you down...I bet if she had to do gp by herself she would charge WAY over what you did! |
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rozdei
Frequent Member
Joined: Sep 13, 2007
Posts: 255
Location: Space Coast FL
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Sat Mar 29, 2008 9:12 am |
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khoudek,
I wouldn't take it too personal. I think people don't realize how tacky they are being when they complain to you about the price. I hear people all of the time complain about price at stores to cashiers', etc. It makes me feel uncomfortable...I can't imagine how uncomfortable the cashier is feeling. I'm sorry you had to go through this.
I do think it's tacky because they could say it better by asking, what goes into the price of a cake, how do you break down the price? Then you would have told her that it took x amount of hours and the materials are expensive, etc. |
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uschi1
Regular Member
Joined: Jan 30, 2008
Posts: 103
Location: Carp, Ontario, Canada
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Sat Mar 29, 2008 9:12 am |
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I had a call last week from a potential customer saying that if I could make her a cake for the same price Loblaws charges (local grocery store), she would be interested in ordering. I had to explain to her that Loblaws cakes are mass produced and there is no way I will sell my custom cakes for the same price.... Some people have no clue what it takes to put a cake together like the one you made. |
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rozdei
Frequent Member
Joined: Sep 13, 2007
Posts: 255
Location: Space Coast FL
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Sat Mar 29, 2008 9:16 am |
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khoudek,
I just went and looked at your cake. It's beautiful!!! Definitely worth the $67 you charged for it and more! |
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mixinvixen
Forum Addict
Joined: Feb 23, 2007
Posts: 956
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Sat Mar 29, 2008 9:18 am |
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i think that is absolutely phenomenal, and $67 for that cake is a STEAL!!! i would be thinking God that i had this beautiful one of a kind floral arrangement that would be the hit of my party!! in no way do i think you should bundle your prices.
my husband and i always fight over whether i should give extra cake because in my husbands words "no one knows that they're only supposed to eat that tiny little bit" or "what about if someone wants a second piece"....my retort is always "why do i need to pay for someone else's ignorance???? same thing with you...jsut because she didn't think it would cost that much (although you said you told her) and serve that many, that's not your problem!!! |
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Kitagrl
Forum SuperStar!
Joined: Jun 16, 2005
Posts: 4061
Location: NE Philly suburbs
Birthday: Jan 31
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Sat Mar 29, 2008 9:19 am |
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I would never pay my own prices...however I won't work for less! 
I do lump my prices into one per-serving cost...however for that (BEAUTIFUL!!!!) cake I probably would have gone $4-$5/serving for my area, for all handmade floral stuff. So for 12 servings would be about what you charged...Only I probably would have upped it to $75 because I rarely sell cakes under 15-20 servings. The cheapest cakes I even sell are around $60 in general, usually something in buttercream, and I'm trying to slowly get away from those.
That was kind of a low blow, the post that said "I could never afford that much either".... people can afford what they want to afford. Someone who wants a cake to look a certain way can afford to pay for it. If they can't afford to pay for it, then they don't get the cake to look a certain way. I like a Porsche but I can't afford to pay for it (and can't fit my kids in it!) so instead I have a Kia Sedona minivan. We as decorators are not looking to serve everybody a birthday cake...we are looking for people who want a cake they can't get anywhere else...so they are willing to pay more to get exactly the custom design they want. Custom work always costs more, and it should not be any different with cake. |
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VannaD
Frequent Member
Joined: Sep 11, 2007
Posts: 463
Location: La.
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Sat Mar 29, 2008 9:23 am |
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I took a look at the cake and wow, what a bargain! I agree with many of the others dont let her get you down, people have no idea the time it takes to custom make very single detail! You did a wonderful job and could've easily charged more! It is beautiful!! If people are worried about the price they should ask up front and if they dont like it, i think walmart does 1/4 sheet for like $17. |
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CakeMommyTX
Forum Fanatic
Joined: Aug 07, 2007
Posts: 1155
Location: where the sidewalk ends....
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Sat Mar 29, 2008 9:25 am |
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Its the same in almost any industry, you can go to Wal-Mart and buy a full living room set, in boxes that all require a Engineering degree to put together, and all for under a $1000 bucks. Or you can go to a upscale furniture store and by famous name brand furniture, that’s solid wood with intricate carving and professional upholstery, and beveled glass and get one end table for $1000.
You have to pay for quality, that’s the bottom line. A double cheeseburger at McDonalds is a dollar for a reason!
With that said, sorry you had to hear a comment like that, your cake and flowers are gorgeuos! She could'nt have bought that as a silk arrangement for that price! |
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adonisthegreek1
Forum Addict
Joined: Mar 14, 2007
Posts: 908
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Sat Mar 29, 2008 9:27 am |
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I just peeked at your cake and it is amazing. I do believe you are correct in pricing gumpaste separately. I don't think you charged too much.
I stay away from gumpaste as much as possible. Not only is it extremely time consuming, but for me when ever I've done a lot of gumpaste work I always end up with Carpal Tunnel's Syndrome and have to get a cortisone injection. Not worth it at any cost for me. Sometimes for my kids, I'll do a few gumpaste accents, but nothing on a large scale like you did.
Again, beautiful cake. |
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Kitagrl
Forum SuperStar!
Joined: Jun 16, 2005
Posts: 4061
Location: NE Philly suburbs
Birthday: Jan 31
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Sat Mar 29, 2008 9:29 am |
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Thinking back...I probably would charge seperately for a large amt of gumpaste flowers on a wedding cake...but for a party cake like that I would have just charged more per serving.
Either way you did fine and I think the lady got a good deal for such a lovely cake. |
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