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txkat
Forum Fanatic
Joined: Aug 14, 2006
Posts: 1272
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 Posted:
Thu Jun 14, 2007 4:16 pm |
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My husband and I are starting a bakery/cafe that will also have gelato made fresh daily. I want to call the business Sugarland. I like it...I think it has snap! It is also a town in Texas that for a long time was the capital of the American sugar industry. In fact, I have my first cookbook, from 1971, that was printed by the Imperial sugar company in Sugarland Texas.
Mr. MBA  ( that would be my DH) wants to "run it by a few focus groups" to see if the name is " too Texan" or if it has universal appeal.
Here is what I like about it.:
We are going for a 1962 southern, preppy sort of a vibe, and to me, Sugarland is also a place, sort of like Pleasantville.
It doesn't lock us in to one identity. If our bakery ends up doing a huge breakfast sticky bun business - fine. If the gelato takes off, fine. It all fits in with the branding of the shop.
To me it is just a "happy" name.
I would love to hear what you all think. Will you be my focus group  ? |
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mysticamethyst
Junior Member
Joined: Jun 16, 2006
Posts: 79
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Thu Jun 14, 2007 5:03 pm |
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I think it sounds great, but then I like Sugarland, has some great parks. I would check to see if the name is available for a website. Whatever name you go with you want the same name for your website, if you are going to have one. Good Luck.
Tammy |
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kimberlina25
Frequent Member
Joined: Mar 24, 2007
Posts: 455
Location: Utah
Birthday: Feb 20
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Thu Jun 14, 2007 8:50 pm |
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I think it sounds fun and inviting. also, it doesn't lock you into any one dessert. like cookieland or something 
maybe i am not well versed in sugar history, but i didn't know sugarland was even a place
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kelleym
Official CakeBoss Rep
Joined: Aug 24, 2005
Posts: 2560
Birthday: Dec 21
Gallery Supporter Member
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Thu Jun 14, 2007 9:09 pm |
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I love the way it sounds, when I first moved to Texas I couldn't believe there was a place with such a delightful name as Sugarland. You didn't say where you were located, I would just worry that it would make people think of the actual town? Then they would be thinking "Sugarland what?" You know what I mean? |
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suzmazza
Frequent Member
Joined: Mar 17, 2007
Posts: 248
Location: Pittsburgh, PA
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Thu Jun 14, 2007 11:30 pm |
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Sounds like a really inviting, cool name for a shop. Just the name Sugarland would make any sweet tooth want to walk on in! Good luck on your business venture!! |
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Mcgrace
Junior Member
Joined: Dec 29, 2006
Posts: 35
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Fri Jun 15, 2007 9:30 am |
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Sugarland is also the name of a country music duo who are currently very popular so google hits may pull them and not your store but I do love the name. |
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sweeteecakes
Forum Addict
Joined: Sep 29, 2006
Posts: 554
Location: Michigan
Birthday: Nov 29
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Fri Jun 15, 2007 9:40 am |
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You two are funny!  I like Sugarland! Best of luck! |
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prterrell
Forum Addict
Joined: Mar 20, 2007
Posts: 768
Location: GA
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Fri Jun 15, 2007 12:06 pm |
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Yeah, the first thing I thought of was the country music group. To me, that's the only drawback. Otherwise, it's a great name.
Good luck with starting your new business! |
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mkolmar
Forum SuperStar!
Joined: May 19, 2006
Posts: 4713
Location: at the computer
Birthday: Jun 02
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Sun Jun 17, 2007 10:37 pm |
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I thought of the country band too, but I love country. I like the name sugarland!!!! |
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heavenscent
Forum Addict
Joined: Nov 08, 2005
Posts: 824
Location: Lewisville TX
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Sun Jun 17, 2007 10:51 pm |
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I like the name. However how close are you to the city Sugarland? Also I would think it would be hard to pull you up on the web. Just some things to keep in mind. Good luck |
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KateWatson
Regular Member
Joined: Apr 15, 2007
Posts: 107
Location: San Francisco Bay Area
Birthday: Oct 02
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Mon Jun 18, 2007 5:37 pm |
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I think it's very cute! Easy to remember, makes you want to take a trip there. If you add bakery, or bake shop to the name, "Sugarland Bakery" etc. then you could make that your email or website, SugarlandBakery.com, etc. and then it would be easy to find. Go for it! |
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txkat
Forum Fanatic
Joined: Aug 14, 2006
Posts: 1272
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Mon Jun 18, 2007 7:00 pm |
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